To succeed today and be in control of your business and your career as a professional translator you need more than credentials, experience and tools. The key to success and achieving your goals is to differentiate yourself through a strong brand.
Description
How are you dealing with the realities of this challenging worldwide economy? Are you struggling to find clients? Are your clients constantly asking you to lower your rates? How much thought have you given to the following questions?
• What is unique and compelling about YOU?
• What is the VALUE you can offer your clients?
• Are you in control of your translation career?
• Are you getting paid what you are worth?
To stay competitive in today's fierce marketplace, professionals, executives and business owners must cultivate their own personal brand. Translators are no exception. The translation industry is overcrowded. To succeed today and be in control of your business and your career as a professional translator you need more than credentials, experience and tools. The key to success and achieving your goals is to differentiate yourself through a strong brand. You need to sell to the world your unique promise of value. Otherwise, you will compete just on the basis of price.
Target audience
This 1-hour presentation is for professional translators with a formal education in translation and/or already working as translators or for small translation agency owners. This presentation is NOT intended for inexperienced translators or for those who do not have any formal education in translation.
Topics covered during the presentation
Click to expand
Program
Understand what a brand is and is not; distill some myths about branding.
Learn about
Recognize the importance of a personal brand.
Learn the key steps in building a personal brand.
System requirements
Click to expand
• ProZ.com videos require a current flash player http://get.adobe.com/flashplayer/
• With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.
Price and access information
Click to expand
Price : 10 USD
After you purchase access to this video please visit this link:
Bio: Marcela Jenney is a professional cross cultural marketing and business coach consultant with over 20 years of experience in the translation and localization industry. An ATA-certified English-into-Spanish translator, Marcela has gone through all the various stages of the translation business. For 10 years she worked as a successful freelance translator, then moved into the corporate world to manage the translation and localization department of a worldwide bank, and later founded her own translation and localization company. When her firm was acquired in 2007, she spent the next two years successfully serving as the Director of Sales, Marketing and Communications for the newly merged company. Then in 2009 her reputation for producing the highest quality work and implementing cutting edge strategies and methodologies led her to open Latitudes Training, Coaching and Consulting, a company that helps solo entrepreneurs, small business owners, consultants, executives and professionals from diverse backgrounds create and integrate their unique selling propositions into the U.S. market.
Marcela Jenney has a Bachelors degree in Communications, is a Certified Translator with the American Translator’s Association, is Certified as a Business Cross Cultural Trainer, and holds certifications in Marketing Management and as a Localization Project Manager. In 2004 she served as the President of the Florida division of the American Translators Association. In Spring 2010 Marcela will receive her MBA in Marketing, her certification as a Certified Personal Branding Strategist, and her certificate as a Professional Coach. She’s a worldwide traveler, has lived in several countries, and is fluent in English and Spanish.
The translation workplace 
Comments about this course
