Understanding Your Client

In this video Konstantin Kisin goes over the following topics:

• Identifying your key clients
• Understanding WHO your clients are (not as obvious as you think :))
• Grasping the difference between selling translations and providing a service
• Finding out your clients' values
• Finding out your own values
• Identifying and then bridging the gap between your values and those of your clients
• Building long-term relationships and how this will benefit your business
• The attitude that underpins successful relationships

This video is part of a series of webinars geared towards assisting both established translators and newcomers to the business to work less, make more and have a lot more fun. You can read attendees feedback on this webinar session here

Konstantin Kisin    View feedback | View all courses

Bio: Konstantin Kisin is a highly successful legal, financial and video games translator. Since joining Proz.com in 2004, he has made full use of the website to propel his business to new heights and build long-term relationships with clients and colleagues. A regular contributor to Proz.com on the business side of translation, Konstantin has extensive training in the psychology of communication and human behaviour. Sharing his attitude to doing business with his customary passion and enthusiasm, Konstantin's mission is to assist freelancers the world over in establishing professional relationships with clients, making more money, working less and having more fun.