This session intends to provide freelancers and agency owners with information on how to make online business identity and communication more search-optimized.

The webinar briefs on how search engines work and how you can plan, design and manage your online presence and identities to feature better in searches, increasing the chances of engagement with more buyers of the services you provide.

The presentation will provide you with a step by step advisory, doable tips and a disciplined approach to optimizing your writing for search.

1. Freelancers - new and established.
2. Translation agencies.

The agenda topics include:

• The business advantage of being noticed in the online world more frequently, regularly and in a highly positive manner.
• The power of using keywords in your websites, advertisements, other online business communication.
• Understanding the way people search for services
• How to gather search statistics
• Interpreting the search data / statistics
• Amending your online presence from the input of search statistics
• Monitoring and Feedback Process

In short, how to get more views, generate more dialog, get more clients, more work and more money!

No prerequisites

In this video you will learn:

1. About the fundamental position of Internet search and Internet search engines for your business.
2. How to gather search statistics for your online presence.
3. How to interpret these statistics / data.
4. How to make actionable to-do list for your online presence and business communication.
5. How to monitor, manage and fine tune these processes.
6. How to anticipate the way a group of people (clients / supplier) search and search engines process these queries.
7. A disciplined approach to optimizing your writing for search.

Please leave your comments, suggestions or general questions on this training.