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Social media marketing for translators: Do's and (mostly) Dont's

Format: Webinar presentations
Topic: Business of Translation and Interpreting

Course summary
Start time:Sep 16, 2011 16:00 GMT     Add to calendar

Duration: 60 minutes

Participation fee includes:

• Access to 60 minutes live course with Q&A.
• Unlimited access to webinar recordings.
• Certificate of attendace.

Check what time the course is running in your local time here
Language:English
Summary:Using social networks as a marketing tool and somewhat disappointed by the results? Or considering integrating social media as part of your branding strategy? Learn about some basic Do's and Don'ts when it comes to social media marketing on the main networks - Twitter, LinkedIn, Facebook - but also Google +, the newbie in the social media playground.
Description
Social networks are all over the place today and businesses that understood their potential are widely using them as marketing and promotion tools. Translation companies are no expection. A growing number of them are present on social media.

The right question to ask yourself as freelance translators and thus entrepreneurs is not whether you should be onboard the social media train anymore. You should have figured that out for a while now, whether you're in or not, it was a choice. Or maybe you are still wondering whether you should - if that's your case, no worries, you can still catch the train!

No, the real question you should ask yourself if at this point you have decided to join the playground is how you should use these tools and what you expect from them. Or rather how you SHOULD NOT be using them and what you should not expect from them.

We'll cover the basics of the Do's and Dont's when using social networks as a marketing tool in this webinar, focusing on 3 main networks (Twitter, LinkedIn, Facebook). We'll also talk about Google+ .

This course is not aimed at getting you started with these tools. You will not learn there how to set up a profile on LinkedIn or how to create a page on Facebook. We'll talk about the traps and the reality of them.

Still unsure what I'm talking about? Well, here's just an example

- DON'T think you'll get clients through Facebook or Twitter
- DO lower your expectations - BE aware of what these tools can really do for you. And what they can't.

Target audience
This course is aimed at freelancers, whether new or seasoned, who already have the basic knowledge of LinkedIn and Facebook, and of Twitter to some extent and who:

- are already using social networks as part of their marketing strategy but do not have the results expected, or
- want to make social media part of their marketing strategy, but have not really started yet
- are wondering whether "it" really works
Learning objectives
In this webinar you will learn:

- what social networks really can and can't do for you
- about the typical traps and the paradox of social media networking
- what the reality behind a social media strategy is
- what a constructive (and realistic) social media marketing strategy is
Virtual platform system requirements (click here to expand)
Click to expand
For PC-based users:

• Required: Windows® 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or GoogleTM ChromeTM 5.0 or newer (JavaScriptTM and JavaTM enabled)
• Required: Internet connection, with cable modem, DSL or better recommended
• Recommended: Dual core 2.4GHz CPU or faster with at least 2 GB of RAM

For Mac®-based Users:

• Required: Mac OS® X 10.4 (Tiger®), OS X 10.5 (Leopard®), OS X 10.6 (Snow Leopard®)
• Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click here to expand)
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If I register will I be charged automatically?

No. Registering for the course means that you expressed interest in the training only. ProZ.com training session vacancies are limited, and minimum attendee confirmation is required in order for training sessions to be conducted, so be sure to book your seat as soon as possible.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
 Anne Diamantidis    View feedback | View all courses
Bio: French native certified translator for English and German, Anne is the Marketing Manager (and occasional in-house translator!) at GxP Language Services, a medical LSP based in Germany. She also has her own business working as a Social Media & Internet Marketing consultant, speaker and trainer for freelancers and small business owners, in the translation industry and in other industries - she has already helped hundreds of translators boost their online presence and visibility. Earlier this year, she was commissioned to manage the online image of a candidate running in the French elections - quite an experience! A regular contributor to marketing and translation publications, she gives training sessions and workshops all over Europe. Follow her on Twitter @ADiamantidis and join the SocialMedia4Translators Community for daily tips on online branding! Also check out The Stinging Nettle for articles and help on Internet Marketing.
Comments about this course

Social media marketing for translators: Do's and (mostly) Dont's
Aline Guinot Identity Verified
Local time: 08:59
English to French
+ ...
question about system requirements for PCAug 8, 2011

Hello!
I have just registered as a free-lance translator and been invited to this training, my first ProZ training.
I see in the requirements paragraph, that you speak about Mac-users. Does this mean that nothing in particular is required for PC users, or that they cannot access the training?
Best regards,
Aline GUINOT


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Soledad Azcona Identity Verified
Brazil
English to Spanish
+ ...
System requirements for PC usersAug 8, 2011

Dear Aline,

Welcome to ProZ.com! I hope you have been able to take advantage of some of the features of the site so far.

I see in the requirements paragraph, that you speak about Mac-users. Does this mean that nothing in particular is required for PC users, or that they cannot access the training?


Good catch. In fact there was a part of the system requirements specifications missing there, the one for PC users. I have updated the description and include it also here for your reference:

For PC-based users:

• Required: Windows® 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or GoogleTM ChromeTM 5.0 or newer (JavaScriptTM and JavaTM enabled)
• Required: Internet connection, with cable modem, DSL or better recommended
• Recommended: Dual core 2.4GHz CPU or faster with at least 2 GB of RAM


Enjoy the training! Please let me know if I can help you with anything else.

Soledad


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Betina Frisone Identity Verified
United States
Local time: 23:59
Spanish to English
+ ...
Will the session be recorded?Sep 1, 2011

Greetings ~
Wondering if a replay be availabe for registered (paid) attendees... just in case that oh-too-familiar last-minute rush project comes in and I can't listen live.

Oh, duh! That's what "unlimited access to webinar recordings" must refer to. OK, never mind...

Looking forward to this!

Best,
Betina
480-286-4885

[Edited at 2011-09-01 02:08 GMT]


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Feedback on this course (11)
Extremely satisfied (5 out of 5)
"Great course! It goes beyond the basics, covering the meat of SMM."
Extremely satisfied (5 out of 5)
"I found the material to be very relevant to the current state of social media. Anne's presentation w..." Read more
Extremely satisfied (5 out of 5)
"A lot of interesting tips packed into just one hour."
Extremely satisfied (5 out of 5)
"The latest and greatest in social media for translators."
Extremely satisfied (5 out of 5)
"As somebody who is just starting out I was extremely satisfied with the topics covered, the design o..." Read more
Extremely satisfied (5 out of 5)
Extremely satisfied (5 out of 5)
Very satisfied (4 out of 5)
Very satisfied (4 out of 5)
Very satisfied (4 out of 5)
"Thanks for the useful advice, especially the "dont's" of social media marketing!"
Very satisfied (4 out of 5)
"No material has been offered to attendees "

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