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Workshop: Harness Social Media marketing for your business

Formats: Webinar presentations
Online training
Topics: Translator business development
Professional skills

Course summary
Start time:Feb 23 15:00 GMT

Duration: 3 (three) hours.

Check what time the course is running in your local time here.

IMPORTANT: all registered and paid users will be emailed with links to the webinar video recording and handouts within one working week after the webinar and the video will be available from the video center.

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Language:English
Summary:Using social networks as a marketing tool and somewhat disappointed by the results? Or considering integrating social media as part of your branding strategy? After the overview offered in the lats webinar, let's cutomize it to you and dig in detail this time in the Dos' and Don'ts and etiquettes of the biggest social networks.

Description
After having covered some basics in the last webinars, this 3 hours highly interactive course will be a hands-on workshop, which means we'll go into much more details and customize the course to each attendee as much as possible.

After those 3 hours you should be able to immediately make you own Social Media Marketing plan and implement it.

Social networks are all over the place today and businesses that understood their potential are widely using them as marketing and promotion tools. Translation companies are no expection. A growing number of them are present on social media. The right question to ask yourself as freelance translators and thus entrepreneurs is not whether you should be onboard the social media train anymore. You should have figured that out for a while now, whether you're in or not, it was a choice. Or maybe you are still wondering whether you should - if that's your case, no worries, you can still catch the train!
No, the real question you should ask yourself if at this point you have decided to join the playground is how you should use these tools and what you expect from them. Or rather how you SHOULD NOT be using them and what you should not expect from them.

So, join us!

See training attendees' feedback below:

"Great course! It goes beyond the basics, covering the meat of SMM."
Jennifer Baldwin

"I found the material to be very relevant to the current state of social media. Anne's presentation was based on her own extensive experience with social media, which made her talk lively and interesting."
Anton Kunin

"The latest and greatest in social media for translators."
Tess Whitty

Target audience
This course is aimed at freelancers, whether new or seasoned, who already have the basic knowledge of LinkedIn and Facebook, and of Twitter to some extent and who:

- are already using social networks as part of their marketing strategy but do not have the results expected, or
- want to make social media part of their marketing strategy, but have not really started yet
- are wondering whether "it" really works

Learning objectives
In this 3h intensive course, you will learn:

- what social networks really can and can't do for you
- the etiquettes of the main social networks
- the right and the wrong ways of using the main networks
- what the reality behind a social media strategy is
- what a constructive (and realistic) social media marketing strategy is


Trainers
Anne Diamantidis
Bio: Professional EN-DE-FR Translator, Anne works as Marketing manager for GxP Language Services, a leading medical LSP based in Freiburg, Germany. Besides direct marketing, her role is to manage the online presence and reputation of the company by maintaining its various online and social profiles, community engagement and SEO (Search Engine Optimization). Anne also acts as Social Media & Internet Marketing consultant/trainer and Social Media manager for small businesses. A ponctual contributor to the leading Social Media Today and the "We Are Social People" platforms, she recently was commissioned with the Social Media campaign of a candidate running for the 2012 French elections.

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Feedback on this course (2)

Extremely satisfied (5 out of 5)
"In this workshop, I learned how to implement existing social networking tools into my public transla..." Read more

Somewhat satisfied (3 out of 5)

See feedback about course trainer (38) »

Attendees (8)
Andrei Vrabtchev
Registered
M. Alejandra Perssichini
Registered
Lucie Lessard
Registered and paid 
Alejandra Hozkian
Registered
 Angelika Meitz
Registered and paid 
Andrey Korobeinikov
Registered
Nozomi Kugita
Registered and paid 
Mohammad Renaldi Diponegoro
Registered
Juliette Siegfried
Registered and paid 
 mrandazzo1
Registered and paid 
Michel Addison
Registered and paid 
Sevda Ros
Registered and paid 
Irena Vozková
Registered
Joachim Dietlicher MSc (BDÜ)
Registered and paid 
 Dassé Théodore
Registered
M Ikram
Registered
Human Touch
Registered