Social SEO (Search Engine Optimization) basics for translators
Description In the jungle of Web marketing today, SEO (Search Engine Optimization) has become a must when doing business via the Internet. SEO is "the process of improving the visibility of a website or a web page in a search engine's "natural" - or un-paid, search results". In other words, as a freelancer, how can you make your potential clients find you before they find your competition on a Google, Bing, Yahoo, etc. search? By making sure to rank among top results in given searches.
Social SEO is the art of using social platforms and social media to help boosting your Google ranking. Without entering into too technical considerations (we are not all Web developers!), this webinar will cover the basics of social SEO for freelancers.
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Target audience This course is aimed at freelancers, whether seasoned or new to the industry. Learning objectives - Immediately usable and implementable simple strategies
- How to define your keywords
- How to use Google's keywords generator
- What social platforms can do to help your search engine ranking and how
Prerequisites No particular prerequisite. Software and system requirements (click to expand) Click to expand ProZ.com videos require a current flash player. Update here: http://get.adobe.com/flashplayer/
With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing. Registration and payment information (click to expand) Click to expand Price: 20.00 USD
Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here. Trainers   Anne Diamantidis | Bio: French native certified translator for English and German, Anne is the Marketing Manager (and occasional in-house translator!) at GxP Language Services, a medical LSP based in Germany. She also has her own business working as a Social Media & Internet Marketing consultant, speaker and trainer for freelancers and small business owners, in the translation industry and in other industries - she has already helped hundreds of translators boost their online presence and visibility. Earlier this year, she was commissioned to manage the online image of a candidate running in the French elections - quite an experience! A regular contributor to marketing and translation publications, she gives training sessions and workshops all over Europe. Follow her on Twitter @ADiamantidis and join the SocialMedia4Translators Community for daily tips on online branding! Also check out The Stinging Nettle for articles and help on Internet Marketing. |
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