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Standing out: Marketing basics for freelance translators

Formats: Webinar presentations
Topics: Getting established in the translation industry
Business of Translation and Interpreting
Expand your business and advance in your career

Course summary
Start time:Feb 1, 2013 16:00 GMT     Add to calendar

Duration: 60 minutes.

Check what time the course is running in your local time here.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the course.

The webinar can be purchased individually, but if you wish to participate in all sessions from the bundle you might wish to purchase 4 (four) online sessions as a complete package at a special price.


Purchase four online sessions for only 136 USD 120 USD today!

See other sessions from the bundle below:



* February 1 Standing out: Marketing basics for freelance translators

* February 8 Standing out: Writing résumés and cover letters that sell

* February 15 Standing out: Creating a freelance brochure to market your services

* February 22 Standing out: Crafting that killer freelance pitch




Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Summary:In an hour, you will learn some of the basic concepts on marketing and how to implement them in your marketing strategy to grow your business and target new prospects more effectively.
Description
For non-marketers, the concept of marketing can be quite scary, obscure and vague. Still, marketing is a critical aspect of every business activity. In an hour, this webinar will provide you with some basic information about marketing concepts and strategies you can easily implement in your promotional activities to help you grow your business and target new prospects more effectively.

Specifically, we will cover the following:

- What is marketing and why is it important for freelancers
- Positioning: target market and target audience
- Key principles of marketing communication
- How to define your marketing objectives
- Marketing kit: docs and their use

As a bonus, participants will receive a one-page marketing plan template they can use to implement the information provided in the session in their marketing and promotional activities straight away.
Target audience
- Freelancers starting in the translation industry.
- Experienced freelancers who want to grow their business.
Learning objectives
In this webinar you will learn how to:

- identify your market and target audience
- identify your business goals and marketing objectives
- promote your services more effectively with a marketing kit that works
Prerequisites
No specific previous knowledge and experience needed
Program
Click to expand
* What is marketing and why does it matter to freelancers
* Identifying your market and target audience
* Essential characteristics of marketing communication
* Marketing kit for freelancers
Software and system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows® 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.5 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
 Alessandra Martelli    View feedback | View all courses
Bio: Alessandra Martelli is a freelance translator and copywriter working in the industry since 2002. Alessandra specializes in translation and copywriting projects in the fields of Marketing & Advertising, Market research and Tourism, and she is the “Italian voice” of some of the most important brands operating in the fields of luxury, tourism & hospitality, B2B services worldwide.

Conference speaker and professional trainer, Alessandra provides hands-on actionable training to freelance translators willing to improve their skills both as professionals and as business owners.

Website: www.mtmtranslations.com
Twitter: @mtmtranslations
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