Introduzione al marketing per traduttori freelance

Formats: Webinar presentations
Topics: Expand your business and advance in your career
Getting established in the translation industry
Business of Translation and Interpreting

Course summary
Start time:Sep 10, 2013 11:00 GMT     Add to calendar

Duration: 75 minutes.

The webinar is over but you can purchase unlimited access to the video and handouts here.



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Pay only 99 USD (regular price 120 USD). Click here to buy with the discount. Participation fee includes unlimited access to the webinars recordings whether you can attend the full live sessions or not.



See all sessions from the bundle:


  • September 10 Introduzione al marketing per traduttori freelance
  • September 17 Marketing per traduttori: realizzare un CV efficace in 60 minuti
  • September 24 Marketing per traduttori: brochure e siti internet
  • October 2 Time management per traduttori freelance
  • October 9 Gestione del rischio per traduttori freelance
  • October 23 Layout, colori ed elementi grafici nei materiali di marketing



  • Useful links:
    Once uploaded, the video will be available from the video centre
    ProZ.com training cancelation policy.
    Language:Italian
    Summary:Il marketing è un pilastro fondamentale per il successo della vostra attività. Questo webinar illustra i principi chiave del marketing e della comunicazione pubblicitaria in modo semplice e chiaro. Le linee guida e i consigli pratici forniti ti aiuteranno a mettere subito in pratica quanto appreso, per migliorare l'efficacia delle tue attività di promozione ed aiutarti a proporti in modo più efficace e professionale.
    Description
    Il marketing è un pilastro fondamentale per il successo della vostra attività. Questo webinar illustra i principi chiave del marketing e della comunicazione pubblicitaria in modo semplice e chiaro. Le linee guida e i consigli pratici forniti ti aiuteranno a mettere subito in pratica quanto appreso, per migliorare l'efficacia delle tue attività di promozione ed aiutarti a proporti in modo più efficace e professionale.

    Nella prima parte del webinar si parlerà degli aspetti teorici del marketing e della comunicazione pubblicitaria; nella seconda parte invece verrà fornita una panoramica sui materiali di marketing fondamentali per i traduttori, insieme a consigli pratici per realizzare un marketing kit efficace e professionale utilizzando risorse gratuite o low cost.

    Nello specifico, parleremo di:

    - Come definire il proprio mercato
    - Come identificare il proprio pubblico target
    - Unique selling proposition e Unique perceived benefit
    - Comunicazione pubblicitaria: linee guida e consigli pratici
    - Marketing: attività sul territorio e online
    - Marketing kit: materiali, risorse e consigli pratici


    Here is some feedback from others on these course's trainer:

    "She is a very good trainer and person. Very helpful and knows what she is talking about. I certainly would like to atend more webinars with her."
    Graziele Grilo

    "Ringrazio Alessandra per l'approccio professionale ma nello stesso tempo amichevole tenuto durante e dopo i corsi. Ho apprezzato la sua massima disponibilità a valutare personalmente il mio materiale marketing e a rispondere a tutti i quesiti posti. Mi ha acceso l'entusiasmo in questo campo!"
    Luisa Tono





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    Target audience
    Questo corso è pensato per
    • Traduttori che abbiano appena iniziato la propria attività da freelance
    • Traduttori con esperienza che intendano ampliare la propria rete di contatti professionali
    Learning objectives
    • Acquisire familiarità con concetti fondamentali legati alla promozione dei propri prodotti/servizi
    • Imparare a distinguere le strategie di promozione più adeguate al tipo di servizio offerto ed alla clientela a cui ci si rivolge
    • Saper organizzare un "marketing kit" con gli strumenti più adatti alle proprie esigenze
    Prerequisites
    Non è necessaria alcuna conoscenza specifica pregressa.
    Program
    Click to expand
    • Come definire il proprio mercato
    • Come definire il proprio pubblico target
    • Unique selling proposition e Unique perceived benefit
    • Comunicazione pubblicitaria: linee guida e consigli pratici
    • Marketing: attività sul territorio e online
    • Marketing kit: materiali, risorse e consigli pratici
    Software and system requirements (click to expand)
    Click to expand
    Software

    For PC-based Users:

    • Required: Windows® 8, 7, Vista, XP or 2003 Server
    • Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
    • Internet Connection Required: Cable modem, DSL, or better Internet connection
    • Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

    For Mac®-based Users:

    • Required: Mac OS® X 10.5 – Leopard® or newer
    • Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
    • Internet Connection Required: Cable modem, DSL, or better Internet connection
    • Required: Intel processor (1GB of RAM or better recommended)

    To Use VoIP (microphone and speakers or headset):

    • Required: Fast Internet connection (384 kbps or more recommended)
    • Required: speakers or headset (USB headset recommended)
    • NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

    Recommendations

    • For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
    • For the audio section of the training course, we recommend that you have a headset or speakers.
    • We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

    Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
    Registration and payment information (click to expand)
    Click to expand
    To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

    After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

    How do I access the online platform?

    72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
    Trainer
     Alessandra Martelli    View feedback | View all courses
    Bio: Alessandra Martelli is a freelance translator and copywriter working in the industry since 2002. Alessandra specializes in translation and copywriting projects in the fields of Marketing & Advertising, Market research and Tourism, and she is the “Italian voice” of some of the most important brands operating in the fields of luxury, tourism & hospitality, B2B services worldwide.

    Conference speaker and professional trainer, Alessandra provides hands-on actionable training to freelance translators willing to improve their skills both as professionals and as business owners.

    Website: www.mtmtranslations.com
    Twitter: @mtmtranslations
    Comments about this course


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    Feedback on this course (4)
    Extremely satisfied (5 out of 5)
    Very satisfied (4 out of 5)
    Very satisfied (4 out of 5)
    Very satisfied (4 out of 5)
    "Marketing is fundamental for a translator but it is a tool to use in the right way. This course give..." Read more

    Attendees (20)
    Andrea Colutta
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    Pamela Brizzola
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    Barbara Aschwanden-Cavenago
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    Sara Lurago
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    Luis Saavedra
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    dani70
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    Romina Fanzini
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    Adele Palmeri
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    Marzia Giuliana Nigro
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    Nicoletta Natoli
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    Aura Fossati
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    Francesca Mometti
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    Lorenzo Rossi
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    Valentina Di Bennardo
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    Chiara Scaramelli
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     Katja Fels
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    Fanny De Monte
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     IreneBonuccelli
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     Ketty R
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     Maria Anna
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    AngelaManitto
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