This self-paced training course is meant to be the second part of a larger training course the first of which is a webinar
. This second part is designed as a follow-up and an in-depth training course full of instructions how to actually handle culture-specific elements in scientific, professional and official translations (SPOTs) whereas the webinar would lay out the basics steps in the process of translating SPOTs in your everyday practice. Both training sessions will be based on a new approach in translation, the cogno-cultural approach. This approach relies heavily on the aspect of cognition and culture, the two most important elements in understanding and translating culture-specific elements in SPOTs. The most frequent culture-specific elements to be covered in this course are eponyms (words and phrases derived from personal names, geographical terms, etc.), cognates (words seemingly similar in various languages due to a common origin), false cognates (words seemingly similar in various languages but with different meanings), collocations (words and phrases that have to go together) and hypotyposis (a rhetoric device used to suggest visual effects by means of words).
The self-paced training course is designed as a clearly outlined set of instructions, or manual, which would help candidates develop the perfect skill to translate tricky areas known as rather demanding areas of culture-specific elements named above. These sets of words and/or phrases can rarely be translated without a thorough search for appropriate equivalents. The fact that they appear in SPOTs makes them even more difficult as in non-literary translation, footnotes and cumbersome additional translator's explanations are not recommended.
The cogno-cultural approach may be extremely helpful as it aids the identification of the closest possible corresponding term in the target language. The condense and very precise context of SPOTs sets the requirement that accuracy is achieved by means of an equivalent as close as possible to the original culture-specific element. In other words, the only tip & trick is to develop the skill of finding the perfect equivalent in the target language. This self-paced training course will show how to search the WWW for solutions to be applied in SPOTs.
The course leads candidates through the following steps:
1. Review of the most important aspects of the cogno-cultural approach and the phenomenon conceptual shift in translation.
2. Detailed description of how to apply the two most important techniques in the translation of culture-specific elements:
Localization and transposition
2. Definition of the most important culture-specific forms in the translation of SPOTs:
c) False cognates
d) Collocations and