So how do you know an Expert?

From: Mats Wikberg
Date: Thursday, September 17 2009


Dear Marketer,

Thank you for visiting my website!

Since you are here, I would think you are looking for someone who can really help making a difference in your marketing communications?

What I do is, I specialise in providing my clients with professional high standard Swedish marketing translations and copywriting services at competitive prices.

Let me show you an example of my work as a Swedish marketing translator for The Scottish Tourist Board.

As a copywriter, I can also help you with your copy for promotions and marketing activities. Something as simple as a headline change can easily increase responses, leads, sales and profits.

I was born and raised in Sweden into a Finnish Swedish family, and for more than 10 years I both studied and worked within a Finnish Swedish environment. So, as a consequence, today I am also editing Finnish Swedish texts into Standard Swedish with emphasis on marketing communications. Here is more information on Finnish Swedish (in Swedish).

Some of my clients:
Adobe, Arabia, AVIS, Chiquita, Colgate, Citibank, The European Commission, Fiskars, Fortum, Force Technology, Mawell, Mozy, Outokumpu, Panasonic, Royal Caribbean, Ryanair, Sheraton, The Scottish Tourist Board, Shell, Skagen Strand, The Swedish Forestry Association, StoraEnso, Lumene, Iittala, Hackman, Shell, Xerox...

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Is marketing important to you? Well, if you have a business of some type you need clients and they need to know that you are out there. But how? We are surrounded by information, but if you think about it, how much of what you see or read in the media really grabs your attention, is the information really suited to your needs? If you want to communicate effectively with your client, you have to be relevant.

First of all, you need to be able to communicate your message clearly, if people don´t understand what you say, it´s a waste of both time, energy and financial resources. Secondly, you need a clear vision of who you want to reach and why? You can not be all things to everyone. Last but not least you need to find out what the client wants.

A good friend of mine, one of Sweden´s most highly regarded experts on how to build a company based on trust, Mr Håkan Lagergren, has an expression that I often go back to: "The degree of your success depends on the quality of your communication."

Having a message without being able to communicate it clearly, is almost like being in a creek without a paddle. You need to put yourself in the position of the client. Indeed, in some way or another we are all in the communications business.

Please get in touch and I will be happy to discuss more in detail.

Telephone: +46 (0)225 7109 98; or +34 971 719 247
Fax: +34 971 719 247
Mobile/SMS: +34 616 816 775

Office opening hours:
Mon-Fri: 9am-6pm (GMT +1)

Standard rates for translation:
* € 130 per 1000 source words

Standard rates for editing/proofreading:
* € 35 per 1000 source words

Standard rates for copywriting:
* € 50 per hour

Minimum Fee:
* € 10

Discount:
* If you are a new client, please use the discount code *swetrans* for a 15% discount.

XE Personal Currency Assistant

Security and confidentiality:
* All files are virus-checked prior to transmission.
* All documents are treated with strict confidentiality and are never distributed to third parties.

Conditions:
* I never accept work beyond my expertise
* I only accept work accompanied by a Purchase Order
* I can accept payment via bank transfer or online via Paypal (see above). Using Paypal you don't need to register. All you need is your credit card. It´s free, fast and secure.
* Details of my bank account will be given on my invoice. Payment 30 days after date of invoice.

Formats:
* MS-Word, MS-PowerPoint, MS-Excel, RTF, PDF, 3.5" floppy disc, CD-ROM, E-mail and fax.

CAT-tools:
* SDL Trados 2007 Freelance
* SDLX 2007
* SDL Multiterm 7.1

Terminology:
* TNC-term
* Norstedts
* Engströms

Please get in touch and I will be happy to discuss more in detail.

Telephone: +46 (0)225 7109 98; or +34 971 719 247
Fax: +34 971 719 247
Mobile/SMS: +34 616 816 775

Office opening hours:
Mon-Fri: 9am-6pm (GMT +1)