ProZ.com videos » Translation business development » The Art Science and Commerce of Pricing your translation related products and services

Posted by Pritam Bhattacharyya on Jun 17, 2010 166 views
The Art Science and Commerce of Pricing your translation related products and services


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This video is associated with the " The art, science and commerce of pricing your translation-related products and services" training course.

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Pricing of your products and services is not simple arithmetic. It is essentially an encrypted business signature of yours. This Course emphasizes why pricing is supremely critical for business success for freelancers and agency owners. Taking live examples, the Course provides guidelines to make sustainable, forward looking and growth-focused pricing decisions.

Topics covered

De-Encrypting Pricing - What you are telling market and everyone by your pricing data

  • 1. How much is your self-valuation ?
  • 2. How aware you are of market forces ?
  • 3. How much sensitive you are about competition ?
  • 4. Your investment, committment and research level
  • 5. How to read value add from a pricing data [ for Agencies ]
  • 6. How to read dependability and committment from pricing data

Pricing Tips and Guidelines

  • The basic Arithmetic of Pricing -Starting Point
  • Information Asymmetry - Use this market feature in your advantage
  • Artful spellout of Pricing - Communicating the Price
  • Price as a Marketing Tool
  • Value-based Pricing
  • How Agencies look at pricing data?
  • How to quote a price for a typical project?

Duration: 1 hour 15 mins
Note: It is recommended to wait the whole or most part of the video to load before playing, specially if you have a slow Internet connection.


Language: English


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