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Most of us know that we should have a marketing plan for our small (or one man) business. But how do we create one that is targeted specifically to our industry? This session will cover the elements of a marketing plan, such as objective, product/service, unique selling points or benefits, market and segmentation, competition, customers or prospects, what media to use and how to track, follow and adjust the marketing plan. Specific examples are given that are targeted and adapted to the translation industry from the standpoint of an independent contractor.