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We've all seen the increasing media coverage about why professionals need to be concerned with their online identities. There are stories about digital dirt, people being fired or hired for blogging, the effect of social networking sites on career management, etc. But, have you thought about your own online identity lately?
Your Google results may be the determining factor in whether a prospective employer or recruiter calls you. People are making decisions about you based on what they find online. Even if you do have a professional, differentiated website, when you only have a few Google results you could be dismissed as not being a credible expert. Does your Web identity present you as you want to be known? This presentation discusses four steps to get you started