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When we talk about quality we often are imprecise about what we mean and for whom we mean it. A customer’s notion of quality may be very different from that of employees or shareholders and finding the right balance between competing notions of quality can be a major challenge. In this presentation Alison Toon will discuss the various notions of quality and how businesses can put a value on them in order to find the proper balance. In addition, she will discuss the key problem with evaluating translation: If we do not know the quality of the source, how can we know the quality of the translation? Understanding the importance of the source can result in very different ways of looking at localization quality.