Learn the statistics and important cultural information about the Hispanic market, to use this information as your competitive edge. Use this knowledge to help your current (or future clients) understand the importance of reaching millions of Spanish-speakers in the US and Latin America who are potential users of their products and services (for example translating their web sites and corporate brochures a crucial part of reaching audiences in markets where the target reader may be using search engines in Spanish). This 45-minute course is full of statistical and cultural information about the Hispanic market, and provides important reference materials.
Duration: 65 minutes.
Note: We recommend you wait the whole or most part of the video to load before playing, specially if you have a slow Internet connection.