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Apart from providing high quality translations and contacting prospective clients directly, we can make sure that our system is set up right so that potential clients can find us. In this session you will learn what platforms and strategies to use to get the right potential clients to find you online, including your website, SEO and social media. You will learn how to convert strangers into leads and ultimately into customers and referrals. You will also get tips on some tools to make inbound marketing faster and easier.
Are your basic marketing materials – your CV, cover letter and portfolio – attracting the right work and clients for you? Over the past decade, Tess Whitty has mentored and coached other freelance translators with their marketing. One of the most frequent tasks she’s had is to review and help them with their basic marketing material, CV, cover letter, and samples or portfolios. The tips outlined in this presentation will help you create a great CV, a killer cover letter, and a show stopping portfolio. You will also get several examples and templates to help you along the way.
I don't need to explain why social media are becoming more and more used to grow business all around the world. And let's face it: we either think it is too complicated for us we simply do it downright wrong! And so your voice and experience cannot be heard, and you are just one among many others. By leveraging your social media channels, you can change your business and make it grow exponentially! In this course, I will teach you how to do so!
A buyer persona helps you to visualise and internalise the ideal customer(s) you want to attract with your new translation business.
It works well for freelancers as well as agencies and can highlight the threats and opportunities of your target market as well as the strengths and weaknesses of your marketing strategy.
In one hour, we will learn how to create your buyer persona and target the right market, focus on the right marketing activities and manage your time better.