Drafting a business model canvas: First steps towards personal branding
Date and time: 10:00-11:30, Saturday, 8 June, 2013 NOTE: This session has already been held
Room: B - Foz (90 Plateia)
A business model is simply a representation of how an organisation generates (or intends to generate) revenue. Would you be able to describe the key elements of your business model in a single page? This hands-on workshop will help you to create a visual chart by using what Alexander Osterwalder defined as 9 building blocks:
The value proposition of what is offered to the market
The segment(s) of clients that are addressed by the value proposition
The communication and distribution channels to reach clients and offer them the value proposition
The relationships established with clients
The key resources needed to make the business model possible
The key activities necessary to implement the business model
The key partners and their motivations to participate in the business model
The revenue streams generated by the business model (constituting the revenue model)
The cost structure resulting from the business model.
Daniela Zambrini (Italy)
Bio: Having grown up in a bilingual family (my mother is Irish and my father is Italian) and focused my studies on foreign languages and specialised translation, I have been working as a freelance translator for over fifteen years. I specialise in legal topics, airline industry, logistics, shipping and nautical texts and in the energy & environment field. I have been serving as a volunteer moderator for the KudoZ section and for the Italian forum for the last three years. In 2011 I organised the First ProZ.com Europe International Conference in Rome.