Thread poster: Yaotl Altan
| | Alex Lago
Local time: 08:43
English to Spanish
| I've used it once || Apr 5, 2011 |
Last week I got offered a free $80 credit on Google Ads so I figured I would give it a spin.
I set up and add campaign and paid a maximum of $0.25 per ad (which was the suggestion from Google Ads), so that meant my ad was going to show a minimum of 320 times.
In the end it showed up 25,469 times (so each ad had an average cost of $0,003 per ad), which I though was really good.
I got a click through rate of 2,15%, so I had 548 people actually click on the ad, so the cost per ctr was $0.15. I also thought this was good.
I have Google Analytics as well so I can track the users in my web, of the 548 visitors, 9 clicked on one of my goals, which is to visit my contact page, so my rate per goal conversion was $8.88. This started being expensive, but I believe the problem could be fixed by changing things in my website.
Unfortunately none actually got in touch with me, they only visited the contact page, so in the end I didn't get a any new clients. This is not good but like I say I hope to change that.
Also the 80 dollars only lasted 2 days so this is obviously something that has to be taken into consideration.
I definitely think this is worth looking into further, as I did get a lot of traffic, and would like to see if I can get better results.
| || || |
Local time: 07:43
French to English
| Can work but... || Apr 5, 2011 |
I would say it's worth trying, but things you need to remember:
- you need to try and write your ad text so that only those with some likelihood of contracting your services will click on the ad (you may want to mention a price in your ad, for example, rather than paying for people with a low budget/who think it's a free service to click on your ad)
- bear in mind that Google doesn't know the PURPOSE for which a user is searching for a particular term (depending on how you promote yourself, you may well end up paying for people to send you their CVs...)
Alex, Neil, John:
Thank you very much for sharing your experiences with Google ads. It seems Proz plays the role of a good advertising too! Some of my clients have contacted me via this site after reading my profile.
2 years was a significant trial period, John. It's a shame you didn't get the planned outcome.
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