Consumer Behavior Issues
Thread poster: yolanda Speece
yolanda Speece  Identity Verified
Local time: 08:48
English to Spanish
+ ...
Sep 10, 2004

I am taking a consumer behavior course at the local university and I was wondering....

Does anyone know of any studies, other than by the ATA, that focus on the method to the madness of picking a translator by consumers? Are there any studies showing the what, how and why of picking a translator?

Has anyone ever wanted to get in the mind of consumers who look at documents and determine that there is a need for a professional translation?
How do they pick a translator and why do they pick a particular translator?

any input would be greatly appreciated.


Thanks!

Yoli

[Edited at 2004-09-10 06:24]


Direct link Reply with quote
 


To report site rules violations or get help, contact a site moderator:


You can also contact site staff by submitting a support request »

Consumer Behavior Issues

Advanced search







SDL Trados Studio 2017 Freelance
The leading translation software used by over 250,000 translators.

SDL Trados Studio 2017 helps translators increase translation productivity whilst ensuring quality. Combining translation memory, terminology management and machine translation in one simple and easy-to-use environment.

More info »
PerfectIt consistency checker
Faster Checking, Greater Accuracy

PerfectIt helps deliver error-free documents. It improves consistency, ensures quality and helps to enforce style guides. It’s a powerful tool for pro users, and comes with the assurance of a 30-day money back guarantee.

More info »



Forums
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search