Websites as a source of Business
Thread poster: Stephen Rifkind

Stephen Rifkind  Identity Verified
Israel
Local time: 00:28
Member (2004)
French to English
+ ...
Sep 24, 2005

Dear Experienced Freelancers:

I have been a freelancer for a year now and have done quite well by my expectations. However, I still have too much time without work.

I have a internet site (on yahoo), but have not really expected that to bring me new contacts.

Do any of you of any advice on how to turn a translator site into an effective marketing tool which brings in new contacts?

I would appreciate any advice.

Yours truly,

Stephen Rifkind


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Haluk Levent Aka
Local time: 01:28
Japanese to Turkish
+ ...
mandatory title goes here Sep 24, 2005

Stephen Rifkind wrote:

Dear Experienced Freelancers:

I have been a freelancer for a year now and have done quite well by my expectations. However, I still have too much time without work.

I have a internet site (on yahoo), but have not really expected that to bring me new contacts.

Do any of you of any advice on how to turn a translator site into an effective marketing tool which brings in new contacts?

I would appreciate any advice.

Yours truly,

Stephen Rifkind


Hi Stephen,

A professional looking website would sure help you grow your business more rapidly. But you have to be realistic about what to expect from your website.

By "professional looking" I mean a decent, businesslike website. I am not recommending to to shell out thousands of dollars for a website that has visual components, flash etc.

AFAIK, an ideal translator site would contain all the information that you'd like to communicate to your prospect customer. For instance, a detailed CV, reference information, samples of your past projects (be sure to obtain permission from your customers before publishing their project information on your website), a samples page would be nice (especially if you are providing DTP services) and surely a brief introduction that contains valuable information that is not included in your CV (such as the type of your internet connection, availability, technologic infrastructure...). If you participate in forums and discussions you might want to quote your comments and elaborations on translation in your website in a separate page -this might give the viewers chance to get to know you and your opinions on your profession.

Building or having built a website is simple but after you have a website you must promote it, otherwise it'll not work. First of all you must include its URL in all your printed materials (letterheads, business cards, envelopes etc) and also submit it to websites so people can locate it on search engines. Also, you must provide links to it on your proz profile and other webspaces, if any available to you. Including the URL in your signature (that is appended to all your outgoing mails) is another good way to attract visitors to your website.

Also, I think shelling out some money and getting your own domain would look more professional than having your site hosted by yahoo, geocities, etc. I cannot be sure what others would think but as an internet user I would have more confidence on Mr. John Doe who promotes his services at http://www.johndoe.com than Ms. Jane Doe who has the site http:/www.geocities/iamtoocheaptopayformydomain/~jdoe/

Customers love to see a certain amount of investment is made in the services they're to buy. They tend to think that you are more reliable if they see that you are investing in yourself -that is dedication.

But again, do not think having a website will magically bring you new customers. A website is just a tool, a supplement to your marketing efforts. You chould combine it with e-mailing, faxing, mail lists, cold calling, telemarketing, sales-calls etc. to get the best results.

That's all I can share right now. I hope it works for you. Lots of luck and success in your business.

Haluk L. Aka
Project Coordinator
Tercumex Istanbul
http://www.tercumex.com.tr
Certified Translator (En - Tr)
http://www.halukaka.com


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Jesús Marín Mateos  Identity Verified
Local time: 22:28
English to Spanish
+ ...
Add it to your Proz profile... Sep 24, 2005

However good or bad I think there should be a link to it in your Proz profile which at the moment I can't see.
Take care.


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Sherey Gould  Identity Verified
Local time: 15:28
German to English
Don't forget the Meta tags Sep 24, 2005

Don't forget the Meta tags on each of your website pages in all applicable languages!

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Victor Dewsbery  Identity Verified
Germany
Local time: 23:28
German to English
+ ...
Personal domain, personal special subjects, a personal touch Sep 24, 2005

As others have suggested, a domain is a great help. It won't cost you an arm and a leg to go for www.rifkind.il (I tried the address and it seems to be still up for grabs). My domain costs me 5 EUR a month, and there are probably even cheaper services.

Your website should show you as an expert (and the meta tags that somebody mentioned will help you to come up high for your specialism on Google and Co.
And if you can spice it with something personal, perhaps a touch of humorous client education, useful links for your prospective clients etc., that would also help.


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Heinrich Pesch  Identity Verified
Finland
Local time: 00:28
Member (2003)
Finnish to German
+ ...
Move it to ProZ.com hosting Sep 25, 2005

Hi Stephen,
Is see you are Platinum member. You can use Proz.com hosting for free. They will also help you get your own domain.
Regards
Heinrich


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Samuel Murray  Identity Verified
Netherlands
Local time: 23:28
Member (2006)
English to Afrikaans
+ ...
Get your own domain, and get listed in the ODP Sep 26, 2005

Haluk Aka wrote:
Building or having built a website is simple but after you have a website you must promote it, otherwise it'll not work. ... Also, I think shelling out some money and getting your own domain would look more professional...


I agree on both counts. As a plat member of Proz you are entitled to free hosting with Proz, but you can get hosting elsewhere for as little as USD 20.00 per annum. Israeli domain names cost USD 60 for the first two years and USD 20 per year afterwards:
http://www.isoc.org.il/domains/

Once you have your web site... please get it listed with the ODP (Open Directory Project), at http://dmoz.org/Business/Business_Services/Communications/Translation (your subcategory would probably be Multiple_Language/Middle_East/Israel).


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John Walsh  Identity Verified
Italy
Local time: 23:28
Member (2004)
Italian to English
Go with Proz hosting Sep 29, 2005

It's easy, cheap and reliable.

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