抽象的软文
Thread poster: clearwater

clearwater
China
Local time: 15:22
English to Chinese
Dec 23, 2013

To build support for his effort, the CMO reached out to other parts of the business, including finance, explained that he wanted to adopt a more investment-oriented approach to marketing, and invited them to support the effort. They agreed on three goals for both the marketing and finance departments: to better clarify the role of marketing to the business, {to better inform the analytics with their combined input on the assumptions,} and to better understand the results coming out of the analysis. The CFO appointed a representative from finance to join the effort— and the CMO agreed, up front, to discontinue any activities that proved uneconomic.

试译:运用假设方面的共同意见,为分析团队提供更准确的信息依据}

感觉这种软文很难处理,意思比较模糊。
文章中提到的analytics似乎基本上是指“数据分析技术或工具”,但是此处的the analytics又似乎指the analytics team。

谢谢指点!


 

J.H. Wang
China
Local time: 15:22
Member (2007)
English to Chinese
+ ...
分析 Dec 23, 2013

http://en.wikipedia.org/wiki/Analytics


我觉得这里译为“分析”即可。


 

clearwater
China
Local time: 15:22
English to Chinese
TOPIC STARTER
谢谢! Dec 23, 2013

J.H. Wang wrote:

http://en.wikipedia.org/wiki/Analytics


我觉得这里译为“分析”即可。


谢谢版主!

事后想想,译成“分析”还是比较好。

另外,assumptions不知具体是指啥。我处理成了“假设/假定”,但感觉读起来很突兀。


 

J.H. Wang
China
Local time: 15:22
Member (2007)
English to Chinese
+ ...
具体所指还要看上下文 Dec 23, 2013

clearwater wrote:

J.H. Wang wrote:

http://en.wikipedia.org/wiki/Analytics


我觉得这里译为“分析”即可。


谢谢版主!

事后想想,译成“分析”还是比较好。

另外,assumptions不知具体是指啥。我处理成了“假设/假定”,但感觉读起来很突兀。



如果没有特别说明,不妨先直译。


 

clearwater
China
Local time: 15:22
English to Chinese
TOPIC STARTER
唯一的assumptions Dec 23, 2013

J.H. Wang wrote:

clearwater wrote:

J.H. Wang wrote:

http://en.wikipedia.org/wiki/Analytics


我觉得这里译为“分析”即可。


谢谢版主!

事后想想,译成“分析”还是比较好。

另外,assumptions不知具体是指啥。我处理成了“假设/假定”,但感觉读起来很突兀。



如果没有特别说明,不妨先直译。

全文出处:
http://www.mckinsey.com/Insights/Corporate_Finance/Why_cant_we_be_friends_Five_steps_to_better_relations_between_CFOs_and_CMOs?cid=other-eml-alt-mip-mck-oth-1312

但是文章通篇就出现了这一处assumptions。


 


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