多數人都不太可能認同的正確的譯法

http://www.businessdictionary.com/definition/cultural-marketing.html

A specific type of marketing that is geared towards promoting a message to a certain group of potential purchasers from a particular culture or demographic.

http://www.latmultilingual.com/what-is-cultural-marketing/


What is Cultural Marketing?

Cities are increasingly diverse; Cultural Marketing helps your organization reach and engage with multilingual communities.
Companies and organizations need to adopt a multilingual marketing strategy to cut through the noise and be heard. Going the extra mile by adapting your message to specific cultural or linguistic groups helps you reach deeper into the heart of local communities. To learn more about Cultural Marketing, watch our video!

Engaging with people in their own language helps establish solid relationships. Our team at LAT can help you:
1. Develop a strong social media presence on various social platforms
2. Reach your target markets by localizing your web content for your audience and the search engines they are using
3. Monitor your brand identity in various languages

https://www.youtube.com/watch?v=025x2lgIawo

Fargoer wrote:

不如回到“文化”二字上，就译为“文化营销”如何？与“文化市场”不同，“文化”放在“营销”这个动作感较强的词前面，比较不会被理解为销售对象。卖光碟不会这么说吧？

Loise wrote:
cultural marketing的目标群体包括不同的族裔群体及不同年龄段的人口（青少年族群、爷们儿族群、大婶族群等），翻成族裔就太偏了。

[Edited at 2014-06-12 03:25 GMT]