Copywriting resources
Thread poster: Claudia Mirza

Claudia Mirza  Identity Verified
United States
Local time: 16:34
English to Spanish
Dec 3, 2003

Guys,

There is a very fine line between copywriting and translating but copywriting is an art.

Do you know of any good resources and/or books that can teach marketing translators how to become sucessful copywriters?

I would like to find subjects such as English to Spanish Copywriting, Meaning of punctuation in advertising, meaning of caps and lower case... Subjects like that.

Best regards and thank you,

Claudia Mirza


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Daina Jauntirans  Identity Verified
Local time: 16:34
German to English
+ ...
Have been looking for the same type of info Dec 3, 2003

but in English, so I can't help with Spanish sources.

I did find this organization recently, which seems interesting:

http://www.iabc.com/

The International Association of Business Communicators (IABC) is the premier international knowledge network for professionals engaged in strategic business communication management.

IABC links communicators in a global network that inspires, establishes and supports the highest professional standards
of quality and innovation in organizational communication.

Members benefit immediately from the content and community they need to manage today’s communication - communication that is strategic, interactive, integrated, and international.


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