Importance of a website to freelance translators?
Thread poster: ArabInk
ArabInk
Local time: 12:50
English to Arabic
+ ...
Sep 8, 2003

How important is a website to getting established as a freelance translator? Having an email address is obviously a requirement, but I'm trying to decide how much effort/money to invest in a website. Will a slick website actually produce engagements? Or is a simple brochure-type site - the equivalent of a business card or resume - sufficient? How important is it to have sample translations? Also I see some freelancer sights have a bunch of text about methods, workflow design, etc. Is that really a plus?

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Gerard de Noord  Identity Verified
France
Local time: 19:50
Member (2003)
German to Dutch
+ ...
Websites pay Sep 8, 2003

arabink wrote:

How important is a website to getting established as a freelance translator? Having an email address is obviously a requirement, but I'm trying to decide how much effort/money to invest in a website. Will a slick website actually produce engagements? Or is a simple brochure-type site - the equivalent of a business card or resume - sufficient? How important is it to have sample translations? Also I see some freelancer sights have a bunch of text about methods, workflow design, etc. Is that really a plus?


Customers are just like people, they don't like slick sites if they have to buy something. State your tariffs on the first or second page they visit. A brochure site will do fine. Remember to optimise your site for your intended audience. Are your customers Americans or are they Arabs? Ensure you get listed in the top 10 Google results for all combinations of words your customers might use to find you.

Regards,
Gerard

[Edited at 2003-09-08 17:32]


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sandhya  Identity Verified
Local time: 00:20
German to English
+ ...
One of the best marketing tool Sep 9, 2003

Hi,

A website is one of the best marketing tools! Although a neat site with a pleasant design is normally enough to get you established, it is more important to register your site on various search engines! So when somebody is searching for Arab translators, your site should show up first!
I get most of my direct clients through my website!! So go for it, it is not too expensive.

all the best
sandhya
arabink wrote:

How important is a website to getting established as a freelance translator? Having an email address is obviously a requirement, but I'm trying to decide how much effort/money to invest in a website. Will a slick website actually produce engagements? Or is a simple brochure-type site - the equivalent of a business card or resume - sufficient? How important is it to have sample translations? Also I see some freelancer sights have a bunch of text about methods, workflow design, etc. Is that really a plus?


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Henry Dotterer
Local time: 13:50
SITE FOUNDER
Why not? Sep 9, 2003

Sandhya Murthy wrote:
I get most of my direct clients through my website!! So go for it, it is not too expensive.


I have heard that from a handful of people. Can't hurt to have one!


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HRiley  Identity Verified
Local time: 19:50
Spanish to English
+ ...
Referencing Sep 9, 2003

I agree that the most important thing is having your Web site appear in the top 10 results on Google or other search engines.

Registering directly with search engines can be expensive for small business customers - but if you know where to go it doesn't have to be!
First of all, make sure that you fill in the meta-tags when building your site with the main keywords that describe your activity. Also, make sure that you give your pages a relevant title (I mean in the "title" tags).

Next stop - Google: http://www.google.com/webmasters/ - and register your URL. This won't guarantee that your site gets a good ranking, but at least it'll be included in the listings somewhere.

Directories like Yahoo, Excite, Lycos won't list your site for free if you are a business customer. So head to www.dmoz.org - the best free directory around. Enter your URL in the relevant category, and be prepared to wait a couple of months before it is actually listed.

Once it is listed, it'll make a huge difference to your Google ranking. My site jumped from page 5 to number 1 in the ranking for a particular keyword combination after my site got listed on Dmoz.

Google rankings are essentially determined by the number of sites that link to yours. So pester friends, colleagues, etc. to include a link to your site on theirs, and sign up to as many online translator directories as you can. All these factors will help your site to be more visible on the Web.

HTH!!

www.riley-translations.com

[Edited at 2003-09-09 06:32]


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sylvie malich
Germany
Local time: 19:50
German to English
Direct clients and agencies too Sep 9, 2003

Sandhya Murthy wrote:
I get most of my direct clients through my website!! So go for it, it is not too expensive.


Ditto!

It will give you that edge against the other thousands of translators who do not have a website when people/agencies are checking your legitimacy.

There are plenty of web designers looking for work who are going to give you a more attractive website than you can build yourself. That counts...

sylvie

[Edited at 2003-09-09 08:33]


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ArabInk
Local time: 12:50
English to Arabic
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TOPIC STARTER
I'm convinced Sep 9, 2003

Thanks much for all the feedback; sounds like it is definitely worth the trouble.

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