Pricing one line slogans
Thread poster: Arben Seva

Arben Seva  Identity Verified
United Kingdom
Local time: 02:39
Member (2003)
English to Albanian
+ ...
Jan 12, 2004

Hello everybody,

I have been asked to translate some one line slogans for comercial products by a regular client of mine. The lines are very short and they send them to me one by one. I did the first for free but now they are sending me more and asking for a price. Can anybody suggest a charging method? I can do this for free and keep my client happy as they sent me large projects before. Any suggestion will help.
Thanks a lot.


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Samuel Murray  Identity Verified
Netherlands
Local time: 03:39
Member (2006)
English to Afrikaans
+ ...
Apply a low minimum rate Jan 12, 2004

Arben Seva:
I have been asked to translate some one line slogans for comercial products by a regular client of mine. The lines are very short and they send them to me one by one. I did the first for free but now they are sending me more and asking for a price.


For small jobs you should have a minimum rate. However, since a minimum rate acts as a discourager for sending small jobs, you should have a special minimum rate for one-liner jobs. Don't simply raise your per-word rate. Determine a low minimum rate for slogans, and use the normal per-word rate for any text longer than that minimum.


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Özden Arıkan  Identity Verified
Germany
Local time: 03:39
Member
English to Turkish
Slogan adaptation is no small job Jan 12, 2004

It's a highly skilled creative activity that requires linguistic competence, imagination, sociological knowledge, awareness of potential cultural biases, among others. Don't do it for free, just imagine how many years of your labor and education lie behind one catchy sentence you find - even if it just occurred to you in a second! I suggest you do a thorough research before fixing a price criterion, and ask the advice of any copywriters you know. Charging by the hour seems more reasonable here, charging by the line or setting a fixed amount per slogan might misguide you in the long run: what if a day comes that you cannot find a good one after brainstorming for a week?

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Narasimhan Raghavan  Identity Verified
Local time: 07:09
English to Tamil
+ ...
My experience Jan 12, 2004

In 1972 there was this slogan contest for Neko soap marketed by Parke Davis. We were supposed to send a slogan for this medical soap along with 3 empty covers of the soap cake. I collected the covers from my room-mates and sent a slogan of less than 10 words for which I won a black and white TV set. The point I want to make is simple. It is a highly creative work and has to be treated with respect. It is better to contact an advertisement copywriter for this type of work.
Regards,
N.Raghavan


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Monika Coulson  Identity Verified
Local time: 19:39
Member (2001)
English to Albanian
+ ...
Translating Slogans is fun, but difficult Jan 12, 2004

I usually charge per hour, because it takes a long time to translate a slogan, make it sound right and keep its meaning.
Monika


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Arben Seva  Identity Verified
United Kingdom
Local time: 02:39
Member (2003)
English to Albanian
+ ...
TOPIC STARTER
Thank you all Jan 12, 2004



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Pricing one line slogans

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