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Off topic: Localization pitfalls... Thread poster: Jaroslaw Michalak
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Jaroslaw Michalak 
Poland
Local time: 12:59
Member (2004)
English to Polish
SITE LOCALIZER
It seems that localizing into a local market requires a lot of sensitivity... For example:
The original:
And the "localized" version:
Link... See more
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Adam Łobatiuk
Poland
Local time: 12:59
Member (2009)
English to Polish
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| The biggest scandal to me | Aug 26, 2009 |
is the quality of the photoshopping, and not the racial issue. You can walk around Warsaw all day and not see a single black person (and if you do, they are most likely to be foreigners). And yes, you can see Asian people in Poland, especially Vietnamese and Korean, so they left one in the picture. BTW, the black man doesn't look very natural in the American picture either - his face seems too big.
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| And what's he looking at? | Aug 26, 2009 |
Regardless of the ethical/political issue, with all their money, couldn't they find a better creative person/agency?
The new guy's neck has an extremely weird angle and he's looking at something different than the other two.
Edit: Maybe they outsourced this at a rate of £0.002 per pixel?
[Edited at 2009-08-26 21:36 GMT]
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Adam Łobatiuk wrote:
is the quality of the photoshopping, and not the racial issue.
Exactly my feelings. The white man in the middle of the "localised" (I'd say "faked") picture looks like a cripple to me (please notice that I am using an old-fashion term intentionally; please do not infer that I don't respect or feel empathy with people with disabilities). Not an agreeable picture at all.
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| What about the Kashyyyk community? | Aug 27, 2009 |
The best is the comment at the bottom of the cnet article - totally made my day:
The Kashyyyk population must be up in arms about this one: 
I agree though, the quality of the photoshopping in the original is offensive.
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| The darker side of trans./interp.? | Aug 27, 2009 |
In view of this "localisation" ad., perhaps we need a forum section on the darker side of trans./interp.?
... and they say the camera never lies ... well, they used to.
Best wishes,
Jenny
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PAS
Local time: 12:59
Polish to English
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| Talk to the hand | Aug 27, 2009 |
I picked up on this in today's Gazeta Wyborcza daily.
What they also note, is that the hand of the man in the middle is "original"! The original man is not very dark in the first place, but if you look closely, they haven't even bothered to (re)touch it.
Another case for the "Photoshop disaster" bin.
Best,
Pawel Skalinski
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| Showing the capabilities | Aug 27, 2009 |
As MS claims in this very same ad:
Capabilities: Uniting solutions to optimize your infrastructure - so they united two solutions into one man, thus optimizing the infrastructure
BTW - the female community should be offended as well - the woman's monitor has no cables
Thanks for sharing!
Marek
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Why yes I would love to optimize my business productivity infrastructure and streamline some paradigms with synergy, thank you Microsoft
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PAS
Local time: 12:59
Polish to English
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| Cables and things | Aug 27, 2009 |
Marek Daroszewski (MrMarDar) wrote: the woman's monitor has no cables
Never mind the cable. Where's the PC?
The projector (mostly hidden by the orange text box) must also be connected via, uh, bluetooth?
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avsie (X)
Local time: 12:59
English to French
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And she can even type something on the keyboard AND point to the projection screen with the remote at the same time Not sure what she's typing though, since her fingers aren't even on the keys...
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| Proves how ridiculous "multiracial pictures" are | Aug 27, 2009 |
I sincerely enourage anyone to check their websites to keep "multiracial pictures" in check. They are so ridiculous!! Just show your company the way it is. Let's work to be authentic folks!
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| Photoshopping for peanuts | Aug 27, 2009 |
Thank you for posting that, Jabberwock. It gave me a good laugh. Once again about the penny pinching photos and photoshopping of multinational companies.
Adam Łobatiuk wrote:
You can walk around Warsaw all day and not see a single black person (and if you do, they are most likely to be foreigners).
Well, white pedestrians shouldn't matter when you are part of an international company.The black businessman could be the CEO of your parent company in the UK.
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| Kashyyyk and the communities of other galaxies | Aug 27, 2009 |
Michele Johnson wrote: The best is the comment at the bottom of the cnet article - totally made my day: The Kashyyyk population must be up in arms about this one
LOL Michele!
And it's hilarious that they have also written on their localized version of the image something starting with "Chew"(bacca), but I was not able to understand it because Google MT does not include their language yet (or is it actually Polish, too?).
Let's see how the communities of other galaxies react to this (e.g., the Vulcans...)
P.S.: shame on Microsoft for this localization mess!
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