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Off topic: Localization pitfalls...
Thread poster: Jaroslaw Michalak

Jaroslaw Michalak  Identity Verified
Poland
Local time: 09:46
Member (2004)
English to Polish
Aug 26, 2009

It seems that localizing into a local market requires a lot of sensitivity... For example:

The original:




And the "localized" version:



Link to the article:

http://news.cnet.com/8301-13860_3-10317763-56.html



Somehow, this is quite similar, but done, oh, so much better:

The typical original:



"Simpsons in Angola" campaign:



Link to the article:

http://www.telegraph.co.uk/culture/tvandradio/6057360/The-Simpsons-get-African-makeover.html


 

Adam Łobatiuk  Identity Verified
Poland
Local time: 09:46
Member (2009)
English to Polish
+ ...
The biggest scandal to me Aug 26, 2009

is the quality of the photoshopping, and not the racial issue. You can walk around Warsaw all day and not see a single black person (and if you do, they are most likely to be foreigners). And yes, you can see Asian people in Poland, especially Vietnamese and Korean, so they left one in the picture. BTW, the black man doesn't look very natural in the American picture either - his face seems too big.

 

madak  Identity Verified
United Kingdom
Local time: 08:46
Swedish to English
+ ...
And what's he looking at? Aug 26, 2009

Regardless of the ethical/political issue, with all their money, couldn't they find a better creative person/agency?

The new guy's neck has an extremely weird angle and he's looking at something different than the other two.

Edit: Maybe they outsourced this at a rate of £0.002 per pixel?

[Edited at 2009-08-26 21:36 GMT]


 

Tomás Cano Binder, BA, CT  Identity Verified
Spain
Local time: 09:46
Member (2005)
English to Spanish
+ ...
A cripple? Aug 27, 2009

Adam Łobatiuk wrote:
is the quality of the photoshopping, and not the racial issue.

Exactly my feelings. The white man in the middle of the "localised" (I'd say "faked") picture looks like a cripple to me (please notice that I am using an old-fashion term intentionally; please do not infer that I don't respect or feel empathy with people with disabilities). Not an agreeable picture at all.


 

Michele Johnson  Identity Verified
Germany
Local time: 09:46
German to English
+ ...
What about the Kashyyyk community? Aug 27, 2009

The best is the comment at the bottom of the cnet article - totally made my day:

The Kashyyyk population must be up in arms about this one:




I agree though, the quality of the photoshopping in the original is offensive.


 

Jennifer Forbes  Identity Verified
Local time: 08:46
Member (2006)
French to English
+ ...
The darker side of trans./interp.? Aug 27, 2009

In view of this "localisation" ad., perhaps we need a forum section on the darker side of trans./interp.?
... and they say the camera never lies ... well, they used to.
Best wishes,
Jenny


 

PAS  Identity Verified
Local time: 09:46
English to Polish
+ ...
Talk to the hand Aug 27, 2009

I picked up on this in today's Gazeta Wyborcza daily.

What they also note, is that the hand of the man in the middle is "original"! The original man is not very dark in the first place, but if you look closely, they haven't even bothered to (re)touch it.

Another case for the "Photoshop disaster" bin.

Best,
Pawel Skalinski


 

Marek Daroszewski (MrMarDar)  Identity Verified
Local time: 09:46
English to Polish
+ ...
Showing the capabilities Aug 27, 2009

As MS claims in this very same ad:
Capabilities: Uniting solutions to optimize your infrastructure - so they united two solutions into one man, thus optimizing the infrastructureicon_biggrin.gif

BTW - the female community should be offended as well - the woman's monitor has no cablesicon_eek.gif

Thanks for sharing!
Marek


 

Kristaps Otrups
Latvia
Local time: 10:46
English to Latvian
+ ...
~ Aug 27, 2009

Why yes I would love to optimize my business productivity infrastructure and streamline some paradigms with synergy, thank you Microsoft

 

PAS  Identity Verified
Local time: 09:46
English to Polish
+ ...
Cables and things Aug 27, 2009

Marek Daroszewski (MrMarDar) wrote:
the woman's monitor has no cablesicon_eek.gif


Never mind the cable. Where's the PC?
The projector (mostly hidden by the orange text box) must also be connected via, uh, bluetooth?


 

avsie (X)  Identity Verified
Local time: 09:46
English to French
+ ...
She's good Aug 27, 2009

And she can even type something on the keyboard AND point to the projection screen with the remote at the same timeicon_lol.gif Not sure what she's typing though, since her fingers aren't even on the keys...icon_wink.gif

 

Tomás Cano Binder, BA, CT  Identity Verified
Spain
Local time: 09:46
Member (2005)
English to Spanish
+ ...
Proves how ridiculous "multiracial pictures" are Aug 27, 2009

I sincerely enourage anyone to check their websites to keep "multiracial pictures" in check. They are so ridiculous!! Just show your company the way it is. Let's work to be authentic folks!

 

Stephanie Wloch  Identity Verified
Germany
Local time: 09:46
Member (2003)
Dutch to German
Photoshopping for peanuts Aug 27, 2009

Thank you for posting that, Jabberwock. It gave me a good laugh. Once again about the penny pinching photos and photoshopping of multinational companies.

Adam Łobatiuk wrote:
You can walk around Warsaw all day and not see a single black person (and if you do, they are most likely to be foreigners).

Well, white pedestrians shouldn't matter when you are part of an international company.The black businessman could be the CEO of your parent company in the UK.


 

Ivette Camargo López  Identity Verified
Spain
Local time: 09:46
English to Spanish
+ ...
Kashyyyk and the communities of other galaxies Aug 27, 2009

Michele Johnson wrote:

The best is the comment at the bottom of the cnet article - totally made my day:

The Kashyyyk population must be up in arms about this one


LOL Michele!

And it's hilarious that they have also written on their localized version of the image something starting with "Chew"(bacca), but I was not able to understand it because Google MT does not include their language yet (or is it actually Polish, too?).icon_biggrin.gif

Let's see how the communities of other galaxies react to this (e.g., the Vulcans...)icon_wink.gif



P.S.: shame on Microsoft for this localization mess!


 

Mikhail Kropotov  Identity Verified
Russian Federation
Local time: 11:46
Member (2005)
English to Russian
+ ...
All your base are belong to us! Aug 27, 2009

I shared this thread with a friend and he got back to me with this:

http://forums.somethingawful.com/attachment.php?postid=364974730

DISCLAIMER: use of obscene language, viewer caution advised.

[Edited at 2009-08-27 11:18 GMT]


 
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