Translating Advertising in Brazil
Thread poster: Marcella Lang

Marcella Lang  Identity Verified
New Zealand
Local time: 10:25
English to Portuguese
+ ...
Oct 26, 2010

I am looking for recent examples of recent of marketing/ advertsiment translation in Brazil, such as the "Dove" campaign in UK and Brazil and also mistakes that have been made in the when companies try to translate their names or slogans into a different language - like the case of Ford Pinto - Ford Corcel.
Any examples, links to websites, articles, books about the subject.

[Edited at 2010-10-26 10:20 GMT]


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Inga Petkelyte  Identity Verified
Portugal
Local time: 21:25
Lithuanian to Portuguese
+ ...
Not a mistake Oct 26, 2010

Marcella,

For Pinto -> Ford Corcel is not a mistake, I guess)

The easiest way to find advertising in Brazil is to visit Brazilian websites, MSN Brasil, for instance.


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