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Off topic: Chinese literary ambassador is candidate for Olympics mascot
Thread poster: Parrot

Parrot  Identity Verified
Spain
Local time: 14:55
Member
Spanish to English
+ ...
Feb 10, 2005

Those of you who have read and enjoyed "Journey to the West" will be glad to know that Sun Wukong, the indomitable simian sage, is a top contender for Olympics mascot.

"Faster, higher, stronger" – no one else embodies the Olympic challenge better than he. Pedigree? Certainly older as far as most mascots go. But will the Monkey King make it?

http://www.china.org.cn/english/2003/Nov/79558.htm

For those who still do not know this character who has entertained Chinese children for centuries, below is an introduction to the provenance of the text, as well as an entertaining comic version.

http://www.china-on-site.com/monkey.php


 

Mark Xiang
Local time: 20:55
English to Chinese
+ ...
The Monkey King as 2008 Olympics mascot Feb 11, 2005

I am for it! Really a good idea, do not you think?

 

Parrot  Identity Verified
Spain
Local time: 14:55
Member
Spanish to English
+ ...
TOPIC STARTER
There's a branding problem in the way Feb 11, 2005

So many Chinese enterprises and products seem to have used the Monkey King idea, even prior to Beijing's Olympic candidacy.

On the other hand, the book belongs to the world as one of its best pieces of classical literature, and the work that best connected China to a broader international audience. As such, it's a universal heritage. If the Monkey King does become the mascot on the basis of this argument, it's going to set a precedent in trademark registration law.

Sun Wukong is presented as a sage, a dutiful apprentice, a fighter for justice and rule of law, a rebel against constituted order, and a topnotch athlete with amazing acrobatic prowess. I find he just belongs. And I certainly would love to see him in Beijing.


 


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Chinese literary ambassador is candidate for Olympics mascot

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