Which languages offer the best sales potential for multilingual websites?
Thread poster: AuroreC

Member (1970)
Mar 2, 2011

Hi everyone,

You may already have heard about T-Index, developed by Translated. It is a ranking of the languages that offer the best sales potential for multilingual business websites.

Languages rise and fall in importance according to key selected criteria. T-index combines each language markets's Internet population and GDP per capita. English is still the most powerful language market on the Internet: it covers more than 460 million Internet users all around the world with an average GDP per capita of $38,632.

We believe such a tool can serve as a guide for implementing an effective translation and localization strategy for companies wrestling with website localization decisions. We think it could also be a useful tool for translation professionals to have an idea of the most important languages on the web in terms of commercial opportunity.

Since T-Index went live in November 2010, we have been continually improving the study. Some countries have been divided in more than one language market (Switzerland, Canada, Belgium...) and we added each country's Internet penetration rate to better identify the most attractive long term potential markets.

You can have a look at the full study here:

We'd love to hear your opinion on it.



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Which languages offer the best sales potential for multilingual websites?

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