SEO is “the process of improving the visibility of a website or a web page in a search engine’s “natural” – or un-paid, search results”. According to a survey conducted by Forbes in 2012 on all Internet marketing methods (e-mail marketing, inbound marketing, social media marketing…), SEO Search Engine Optimization) is the most effective one in conversion (convert a potential client to an actual client) with 48% of online conversions of search engine vistors into potential clients. Basically, it means that working on your Google presence can’t be delayed anymore – we know by now that a potential client will most likely use Google to search for a translation services provider – and you want them to find you.
In other words, as a freelance translator of language service provider, how can you make your potential clients find you before they find your competition on a Google, Bing, Yahoo, etc. search? By making sure to rank among top results in given searches. Social SEO is a “branch” of SEO – it is the art of using social platforms and social media to help boosting your Google ranking even if you don’t have a website/webpage.
If you're interested in learning more about social SEO, see here