Seeking advice on transcreation rate for a print ad (urgent)
Thread poster: Ronnie Hung

Ronnie Hung
Local time: 20:35
English to Chinese
May 14, 2013

May I know what's the standard rate for the transcreation of a print ad with a tricky headline (2 options with backtranslation and rationale needed) and about 50-100 words of body copy by an experienced writer (10+ yrs of experience). Many thanks.

 

dropinka  Identity Verified
Italy
English to Italian
+ ...
No standard rates May 14, 2013

Hi Ronnie,

I'm afraid there are no standard rates. As far as I know, each project is priced individually based on many factors (difficulty of the assignment, importance of the brand, scope of the campaign etc.). All this said, and considering the language pair is English>Chinese (correct me if I'm wrong), I'd suggest something like €100.

Claudia


 

Ronnie Hung
Local time: 20:35
English to Chinese
TOPIC STARTER
Seeking for a range of price May 15, 2013

Thank you Claudia.

Yes you are right. I know there is no such thing as a "standard rate". I just want to hear something like an acceptable range of price from different people.icon_wink.gif


 

Ronnie Hung
Local time: 20:35
English to Chinese
TOPIC STARTER
just an update May 16, 2013

Finally it turns out that the clients' budget is only about USD15 per print ad! Of course I've turned them down immediately as I think this is a ridiculously low fee.

 

dropinka  Identity Verified
Italy
English to Italian
+ ...
:( May 16, 2013

Steer clear of cheapskates... That's all I can say. You made the right decision.


Claudia

[Edited at 2013-05-16 11:37 GMT]


 

Sheila Wilson  Identity Verified
Spain
Local time: 13:35
Member (2007)
English
+ ...
They'll get what they pay for May 16, 2013

At best, they're likely to get drab copy. At worst, they could get copy that badly misrepresents them or their product and could cost them in the courts.

 


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Seeking advice on transcreation rate for a print ad (urgent)

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