Brand name check rate
Thread poster: Blessing Uzuegbu

Blessing Uzuegbu  Identity Verified
Nigeria
Local time: 16:57
English to Igbo
+ ...
Apr 11, 2016

Hello,
I have been contacted by a client for a brand name check project, volume 1-20, I want to know how to charge for this kind of project for agency rate. Any idea will be highly appreciate.
Thanks


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Tomás Cano Binder, BA, CT  Identity Verified
Spain
Local time: 16:57
Member (2005)
English to Spanish
+ ...
By time Apr 11, 2016

I usually charge by the time needed, at my regular hourly rate.

It is always a good idea to clarify the customer's expectations beforehand: from simply answering "Name OK" to a full report with several pages of discussions on semantic charge of each name and examples of similar-sounding names and their implications/evocative value/relationship to potential competitors, the job can potentially span a lot of tasks. By setting the scope for the job beforehand, you avoid working in excess (and not being paid all your work).


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Blessing Uzuegbu  Identity Verified
Nigeria
Local time: 16:57
English to Igbo
+ ...
TOPIC STARTER
Thank you. Apr 11, 2016

Hello Tomas,
Thank you very much for your contribution, I didn't know that the job can be tasky, I have not done it before, thank you for your explanation. I will provide my hourly rate and make my enquiry as you have suggested.
Thank you


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philgoddard
United States
Member (2009)
German to English
+ ...
I do quite a lot of these... Apr 11, 2016

...and I quote a higher fixed fee rather than an hourly rate. They rarely take more than an hour, but they're potentially very valuable to the end client. And if you're working for an agency, they should be charging a substantial fee too.

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Tomás Cano Binder, BA, CT  Identity Verified
Spain
Local time: 16:57
Member (2005)
English to Spanish
+ ...
Indeed Apr 11, 2016

philgoddard wrote:
...and I quote a higher fixed fee rather than an hourly rate. They rarely take more than an hour, but they're potentially very valuable to the end client. And if you're working for an agency, they should be charging a substantial fee too.

You certainly have a point. I do some brands like this every year, but they are not my main activity. While I am aware that I could (and probably should) charge more, my hourly rate feels alright as I enjoy writing the reports on the words and their potential implications.


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Lingua 5B  Identity Verified
Bosnia and Herzegovina
Local time: 16:57
English to Croatian
+ ...
Def. a flat rate. Apr 12, 2016

Or set a minimum charge for this type of projects.

I did these projects for some end clients, the way we did it is they organized a group of us in a web platform and then we brainstormed names, for about two hours each. Then they picked what suited them best out of all the names we provided as a group. This was a copywriting service rather than translation, and each of us charged our flat rate.


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Balasubramaniam L.  Identity Verified
India
Local time: 21:27
Member (2006)
English to Hindi
+ ...
Flat fee Apr 12, 2016

I have been doing this for years for an agency. The agency no doubt makes quite a bit from this work and pays me only a fraction, but I am quite satisfied as it doesn't take much time. The feedback the agency requires is off the cuff, that is no internet research is involved, you just have to record whatever comes to mind on hearing or seeing the brand name and point out if there are any offensive connotations, or if a similar brand exists. It hardly takes an hour. Usually, a bunch of names, varying from 10 to 60, are send to me and sometimes all that I have to do for each is to answer in yes or no, that is, whether it is suitable for my market (ie., India) or not, and if not, I need to add a line or two explaining why.

The fee ranges from 25 USD to 60 USD, depending on how much work in involved. Sometimes it is just a yes or no, but sometimes there would be a bunch of questions which would require longer answers.

I have also done more detailed brand name analyses for clients involving checking on the internet and brand name registries for other similar brand names in my market, and have provided detailed explanations about cultural issues related with the brand name. For these I charge higher fees of a 100 dollars or more.

[Edited at 2016-04-12 16:13 GMT]


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Andrea Halbritter  Identity Verified
France
Local time: 16:57
French to German
+ ...
Time needed Apr 12, 2016

I charge by the time needed as well. My hourly rate for that kind of project depends on the value for the end customer and is higher than my rate for translation.

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