Off topic: Which Asian languages for an acclaimed pianist's website?
Thread poster: Nicole Schnell

Nicole Schnell  Identity Verified
United States
Local time: 16:53
English to German
+ ...
Jul 22, 2009

Dear colleagues,

A client of mine, a New York-based pianist, wishes to expand his website and approached me with an interesting question: Which Asian languages should he choose?

His repertoire encompasses classical composers such as Mozart, Beethoven and Schubert, and he is giving concerts all across the US, Western Europe, Eastern Europe and Western Asia. Now he wants to expand his market, for concerts as well as for CD sales.

Japanese, Chinese, Korean? Where is the market?

Thanks so much in advance for your input!

BR,

Nicole


 

chica nueva
Local time: 11:53
Chinese to English
Japan ... China ... Jul 22, 2009

Nicole Schnell wrote:
His repertoire encompasses classical composers such as Mozart, Beethoven and Schubert, and he is giving concerts all across the US, Western Europe, Eastern Europe and Western Asia. Now he wants to expand his market, for concerts as well as for CD sales.

Japanese, Chinese, Korean? Where is the market?

Thanks so much in advance for your input!

BR,

Nicole


Hmm. I don't know whether the language of the website is important or not, but I have some questions. Does your client have an agent/manager? Has he signed with a recording studio (with a distribution network of some kind)? Is he an established concert pianist? What sort of engagements/tours would he be looking for. Maybe he could ask the US foreign-trade advisory service in NY for advice?

I don't really have an answer, but I believe the NHK Symphony in Japan is quite a renowned orchestra in the region. They have great conductors. (It seems their repertoire is more modern, however) This link might give some idea. http://www.andante.com/article/article.cfm?id=10469

For market information, perhaps you could ask again in the relevant language-forums ...

[ China: To give you an indication, there is quite a long tradition of Western music composition. Some of the most famous composers can be found here (at the foot): http://en.wikipedia.org/wiki/Xian_Xinghai (The story of He Lüting defending Debussy is there.) Here is Lang Lang's alma mater: http://en.wikipedia.org/wiki/Central_Conservatory_of_Music The other famous conservatory in China is the Shanghai Conservatory. The premier orchestra? the Beijing Central Philharmonic, maybe. I guess you can check out the repertoires of various orchestras here: http://www.classicsonline.com/artistbio/46804.htm Would he consider going to Hong Kong? Singapore? ]

[Edited at 2009-07-22 10:22 GMT]


 

Spencer Allman
United Kingdom
Local time: 00:53
Finnish to English
Yes those three Jul 22, 2009

and possibly Thai amd Arabic (there is some classical music activity in at least Jordan, Lebanon and Egypt - and, of course, Israel)

 

PAS  Identity Verified
Local time: 01:53
English to Polish
+ ...
Asian languages Jul 22, 2009

Based on my knowledge as a rabid fan of classical music, I would go for Japanese and Chinese.
The Japanese are known aficionados of music and are certainly more affluent and likely to purchase a CD.
On the other hand, there has been a massive outpouring of Chinese pianistic talent recently - Yundi Li and Lang Lang to name the most popular. Yundi Li is hailed as a national hero and has spurred many people in China to take up the piano.

Koreans are also avid music fans, but the (potential) market there is much smaller, I would say.
Soooo.... take your pick.

Best,
Pawel Skalinski

[Edited at 2009-07-22 07:32 GMT]


 

Laurent KRAULAND (X)  Identity Verified
France
Local time: 01:53
French to German
+ ...
I feel Japanese... Jul 22, 2009

would be mandatory, as per Chinese I am not sure.

Laurent K.


 

Özden Arıkan  Identity Verified
Germany
Local time: 01:53
Member
English to Turkish
+ ...
Turkish Jul 22, 2009

Istanbul is a lively scene of concerts. He may want to play thereicon_smile.gif
(And possibly in the capital, too.)


 

Katrin Hollberg  Identity Verified
Germany
Local time: 01:53
Japanese to German
+ ...
With Laurent and Pawel Jul 22, 2009

ScottishWildCat wrote:

"Japanese" ... would be mandatory, as per Chinese I am not sure.

Laurent K.


okay okay, call me biased...;-)))
however, for example Dietrich Fischer-Dieskau had a tremendous success with Schubert's song cycles in Japan...http://www.mwolf.de/imperiale.htm (only as a hint, Nicole). By the way one of my Japanese friends knows him quite well...he gave master classes in Japan which were even broadcasted on NHK.

From my experience the Japanese LOVE classical and jazz music and THERE IS a remarkably huge market for it. - I just guess Chinese would be recommendable as well. - Greetings


 

Parrot  Identity Verified
Spain
Local time: 01:53
Member
Spanish to English
+ ...
Mine as well Jul 22, 2009

Katrin Hollberg wrote:

From my experience the Japanese LOVE classical and jazz music and THERE IS a remarkably huge market for it. - I just guess Chinese would be recommendable as well. - Greetings


In fact, I daresay the number of good Japanese classical performers on the international scale makes them sensitive to the field. However, I've also listened to excellent Chinese and Korean classical music performers, and I'm convinced these people have an audience.

As for the Middle East - a must.


 

Daniel García
English to Spanish
+ ...
Keep in mind that there two Chinese variations Jul 22, 2009

As nobody has mentioned it, keep in mind that for Chinese you have to different languages: Simplified Chinese (People's Republic) and Traditional Chinese (Taiwan).

Daniel


 

chica nueva
Local time: 11:53
Chinese to English
Western classical music in China ... Jul 23, 2009

OK, here is information from someone who knows better than I - a book:
http://books.google.com/books?id=PxzNLwDPP0EC&dq=rhapsody%20in%20red%20sheila%20melvin%20jindong%20cai&source=gbs_navlinks_s Book overview: Western classical music has become as Chinese as Peking Opera, and it has woven its way into the hearts and lives of ordinary Chinese people. ... Rhapsody in Red is a history of classical music in China ... China's oldest orchestra was founded in 1879 ...

Katrin has mentioned master-classes. The Chinese conservatories do have master-classes from visiting foreign experts, I guess (see Central Conservatory link above: ‘Foreign musicians and scholars are frequently invited to teach or offer lectures at the Conservatory’).

[ The 80s documentary film, 'From Mao to Mozart', concerns violinist Isaac Stern's master-classes at the Central Conservatory. http://en.wikipedia.org/wiki/index.html?curid=7490122 Also, you can see here (at the Shanghai Conservatory Wiki entry) that there were strong early connections in music with France and Russia. http://en.wikipedia.org/wiki/Shanghai_Conservatory_of_Music ]

Perhaps you could enquire at the Juilliard School in NY. They may have good contacts with the North Asian music world ...

@ Katalin, competitions - that occurred to me too. Here's another, with some Asian names ... :
http://en.wikipedia.org/wiki/International_Tchaikovsky_Competition#Piano


[Edited at 2009-07-23 10:35 GMT]


 

Katalin Horváth McClure  Identity Verified
United States
Local time: 19:53
Member (2002)
English to Hungarian
+ ...
Look at international piano competitions Jul 23, 2009

For example the recent Van Cliburn competition:
http://www.cliburn.org/index.php?page=2009_Finalists

The gold medal was a tie between a Japanese and a Chinese pianist, the Silver went to a Korean pianist, the other 3 finalists were from China, Italy and Bulgaria.
You can see the entire list of competitors on the website, with bios, etc. The three Asian countries represented are Japan, China and Korea.
Piano education and appreciation is high level in those countries.

Katalin


 

Nicole Schnell  Identity Verified
United States
Local time: 16:53
English to German
+ ...
TOPIC STARTER
Hello lai an Jul 24, 2009

lai an wrote:

Hmm. I don't know whether the language of the website is important or not, but I have some questions. Does your client have an agent/manager? Has he signed with a recording studio (with a distribution network of some kind)? Is he an established concert pianist? What sort of engagements/tours would he be looking for.


You will find all the answers in my original question.icon_smile.gif

BR,

Nicoleicon_smile.gif


 


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