Poll: Have you taken any courses on service marketing?
Thread poster: ProZ.com Staff

ProZ.com Staff
Local time: 00:41
SITE STAFF
Sep 29, 2015

This forum topic is for the discussion of the poll question "Have you taken any courses on service marketing?".

This poll was originally submitted by Marina Menendez. View the poll results »



 

Christine Andersen  Identity Verified
Denmark
Local time: 09:41
Member (2003)
Danish to English
+ ...
No Sep 29, 2015

... but I have translated one or two!

icon_wink.gif


 

Yetta J Bogarde  Identity Verified
Denmark
Local time: 09:41
Member (2012)
English to Danish
+ ...
Nope Sep 29, 2015

There are lots of interesting courses out there, but as far as I am concerned, Service Marketing is not one of them!

 

Mario Chavez  Identity Verified
Local time: 03:41
English to Spanish
+ ...
Marketing Sep 29, 2015

Having lived in the land of free enterprise (America), I've seen the pros and cons of marketing. I used to love studying marketing, micromarketing, etc.

I have nothing against marketing per se, but against the abuses and unsupported claims, as well as the horrendous writing that passes for marketing writing around here (America, again).

Yes, I have translated pages and pages of marketing material. Some blurbs are witty, most are dross written by hacks, not proper writers of anything.

There is a marketing fever going on among the translators and interpreters associated with the American Translators Association these days: the obsession with social media, twittering every cafe latte expresso they sip, every conference room they enter, retweeting stuff unrelated to translation but still important causes for them, then taking offense if someone tweets back in disagreement.

There was a translators marketing club a couple of years back. One of its proponents (it's a married couple) worked as a translator for 5 (yes, just five) years, then got an MBA and considers herself an authority in translation marketing.

Since marketing is just a tool to effect sales, different people in different geographies may find some marketing techniques more useful than others.


 

Triston Goodwin  Identity Verified
United States
Local time: 01:41
Spanish to English
+ ...
Yes Sep 29, 2015

I've taken quite a few and I have really enjoyed them. I was tired of working for bad agencies and I really just wanted to translate things that were interesting to me, not just what I managed to get from bidding here on Proz.

Mario, take heart! I would bet a very shiny penny that most of that stuff was search engine fodder and not intended to be read by human eyesicon_smile.gif

Of course, I could be totally wrong, too.


 

Muriel Vasconcellos  Identity Verified
United States
Local time: 00:41
Member (2003)
Spanish to English
+ ...
Word of mouth is best Sep 29, 2015

Pleasing and attracting translation clients is an arcane art that doesn't lend itself to the blunt tools of marketing.

I have always relied on word of mouth and I've been busier than I wanted to be ever since I started freelancing 23 years ago.


 

Michael Harris  Identity Verified
Germany
Local time: 09:41
Member (2006)
German to English
Nope Sep 29, 2015

fortunately I am too busy for that sort of stuff

 

Mario Freitas  Identity Verified
Brazil
Local time: 04:41
Member (2014)
English to Portuguese
+ ...
Easy money Sep 30, 2015

There are so many methods of making easy money on the backs of the innocent, aren't there? Here is another one.

 

Mario Chavez  Identity Verified
Local time: 03:41
English to Spanish
+ ...
Took the words right out of my mouth! Sep 30, 2015

Mario Freitas wrote:

There are so many methods of making easy money on the backs of the innocent, aren't there? Here is another one.


A concise warning and advise, fellow colleague Mario.


 

564354352  Identity Verified
Denmark
Local time: 09:41
Danish to English
+ ...
I said no, but actually... Sep 30, 2015

... I just remember that I forced myself to sit through the course offered here on Proz. I was not a happy camper after wasting all that time...

 

Mario Freitas  Identity Verified
Brazil
Local time: 04:41
Member (2014)
English to Portuguese
+ ...
I grew up... Oct 2, 2015

Mario Chavez wrote:

Mario Freitas wrote:

There are so many methods of making easy money on the backs of the innocent, aren't there? Here is another one.


A concise warning and advise, fellow colleague Mario.


... in an environment where people would galdly teach the younger something they believed would be helpful to them. there was much less knowledge and information than what circulates all over nowadays, but it was freely shared.

Now, people want to charge when they have something they think is useful and they can teach. But they have something they can teach in five minutes, and transform it into two or four hours of course for some good bucks. So you pay for a two-hour lecture for a five-minute lesson.

I'm not sure there is anything good about that, Xará *

* Xará is the person that has the same first name as yours in Brazil.


 


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