Please, advice: rates for copywriting Thread poster: Monia Di Martino
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Hello everybody,
I hope you can help me, I need information and advice.
I happen to work as a copywriter for the first time, along with translation, but I don't know what rate has to be asked. I mean, is there a general rule? Per word, per work.....I've been asked for a quote in general and I don't know what to answer.
Besides, are there particular skills required for a copywriter, apart from good writing and creative ideas?
Thanks in advance to whomever wa... See more Hello everybody,
I hope you can help me, I need information and advice.
I happen to work as a copywriter for the first time, along with translation, but I don't know what rate has to be asked. I mean, is there a general rule? Per word, per work.....I've been asked for a quote in general and I don't know what to answer.
Besides, are there particular skills required for a copywriter, apart from good writing and creative ideas?
Thanks in advance to whomever wants to help me.
[Subject edited by staff or moderator 2008-09-12 14:14] ▲ Collapse
| | | | | different profession | Sep 12, 2008 |
Unfortunately, many clients don't see the distinction between these two professions, and yet there is a yawning chasm separating the two.
A copywriter is not only someone who is extremely creative and who masters the language, he/she must have a good grasp of marketing, human psychology, and the nuances of the target culture's traditions, history, and economic and political climate.
A copywriter can charge by the hour or after more experience by a general proje... See more Unfortunately, many clients don't see the distinction between these two professions, and yet there is a yawning chasm separating the two.
A copywriter is not only someone who is extremely creative and who masters the language, he/she must have a good grasp of marketing, human psychology, and the nuances of the target culture's traditions, history, and economic and political climate.
A copywriter can charge by the hour or after more experience by a general project fee, and their hourly fees are generally at least twice the average translator hourly fee.
Do some research on the internet and you'll find more information.
Ex.
http://angelabooth.com/services/webfee/webfee.html
or
http://www.andrewlinickdirectmarketing.com/CCAFeesTerms.htm
Make sure that your client is looking for copywriting services and not just 'localisation' or a cleaned up translation.
Good luck!
[Edited at 2008-09-12 14:53] ▲ Collapse
| | | | | something else to think about... | Sep 12, 2008 |
When setting an hourly or flat rate for a copywriting project, you also have to keep in mind the number of versions and revisions this rate includes.
Copywriting is a creative endeavor, what one submits to a client may or may not get immediate approval or he/she may want several variations to choose from.
It behooves you to determine the number of copies and revisions that your fee includes.
Hope this helps,
Patricia
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Thank you N.M. and Patricia. You both have been useful to me.
I've been asked for a quote for copywriting in general, so I chose the hourly rate.
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| What does a copywriter do exactly? | Oct 2, 2008 |
What does a copywriter do exactly?
| | | | Fabio Descalzi 
Uruguay
Local time: 06:26
Member (2004)
German to Spanish
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Thank you very much Fabio.
I had searched a bit in the Proz forums about copywriting topics but couldn't find any. You also answered Sandra
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