Transcreation rates
Thread poster: Hannele Marttila

Hannele Marttila  Identity Verified
United Kingdom
Local time: 05:27
Member (2011)
Finnish to English
+ ...
Mar 15, 2011

Anybody have any experience of rates in this area? ( Hourly rate seems best, but this is really creative work... fitting say a strapline in one language to another, keeping the general gist of the original intact while creating a culturally apt alternative.
Any ideas??

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Alison Sabedoria  Identity Verified
Member (2009)
French to English
+ ...
An overall price Mar 16, 2011

I prefer to quote an overall price based on an hourly rate, but adjusted to take account of the end use and potential value to the client.

For one client I boiled this down to a per-word rate. Over a series of press releases, the proportion of straight text to strap-line was pretty constant, so this posed no problem. But clients do need to understand that not all words have the same value.


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Nicole Schnell  Identity Verified
United States
Local time: 21:27
English to German
+ ...
I don't understand the "but" Mar 16, 2011

hannelekristina wrote:
Hourly rate seems best, but this is really creative work...

I don't see how "hourly" and "creative" are supposed to contradict each other. Hourly rates for freelance copywriters start at three digit dollar rates per hour - if the copy is written and developed from scratch. For transcreation I usually charge a flat fee for each project. It is nearly impossible to measure creativity by rate per word.

Edited for typo

[Edited at 2011-03-16 17:01 GMT]

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