Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters

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Victoria Farina
Italy
Local time: 04:19
English to Spanish
+ ...
Great presentation! Sep 28, 2016

Thank you very much, Paul! It's really useful!

 

traductorjy
Peru
Local time: 22:19
English to Spanish
Very experienced translator and good communicator Sep 28, 2016

Thanks so much for your disposition to teach the secrets of the succes!

 

Lorena Ibacache
Chile
Local time: 00:19
English to Spanish
+ ...
Thank yOU, Paul! Sep 29, 2016

For all the tips and for share your own personal experience! Great sound and video quality too!

 

Vadim Kadyrov  Identity Verified
Ukraine
Local time: 05:19
Member (2011)
English to Russian
+ ...
It was a kind of revelation Sep 29, 2016

that Google Ads was a powerful tool for promoting Paul`s translation business. For me it wasn`t. What I got actually was a lot of spam being sent to my e-mail up to this day. I am strongly convinced now that Google Ads is much better for more commoditized services or products, or services/products that are unique in terms of either location, offer, or sophistication, etc. (so-called "Blue Ocean" products or services). One of the reasons for this can be the fact that you can`t insert much info in... See more
that Google Ads was a powerful tool for promoting Paul`s translation business. For me it wasn`t. What I got actually was a lot of spam being sent to my e-mail up to this day. I am strongly convinced now that Google Ads is much better for more commoditized services or products, or services/products that are unique in terms of either location, offer, or sophistication, etc. (so-called "Blue Ocean" products or services). One of the reasons for this can be the fact that you can`t insert much info into this Procrustean bed of symbols imposed by Google Ads. It may be OK for wheat, or oil, or for a translation company with no competitors within 100 square miles.

Anyway, the video is quite good. It is rather inspiring, really. You sometimes need a push like this to freshen you strategy.

[Edited at 2016-09-29 15:29 GMT]
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Drew MacFadyen  Identity Verified
United States
Local time: 22:19
Member (2006)
Spanish to English
+ ...
Google AdWords....moving target Sep 29, 2016

Vadim - I have found AdWords can likewise range widely in terms of their success. A lot is related to the factors you indicate - location, competition etc. But Ive found that, to get adwords working well for you...takes a lot of time/effort/work. Investigating key words competitiveness, setting floors/ceilings properly, using not only key words but negative words and more to really dial in your target audience. This, lamentably, doesn't come free. I have often started campaigns with as lit... See more
Vadim - I have found AdWords can likewise range widely in terms of their success. A lot is related to the factors you indicate - location, competition etc. But Ive found that, to get adwords working well for you...takes a lot of time/effort/work. Investigating key words competitiveness, setting floors/ceilings properly, using not only key words but negative words and more to really dial in your target audience. This, lamentably, doesn't come free. I have often started campaigns with as little as $10 a day to make sure it is "working" and dialed in properly...then ramp up accordingly....but one could "waste" a few hundred dollars trying to figure it all out.

Drew
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Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters

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