Off topic: Social media for translators
Thread poster: xxxK S

xxxK S
United Kingdom
Local time: 06:43
Nov 17, 2011

Dear colleagues,

Social media websites are one of the most effective and exciting new marketing tools for small businesses.

Well, I meant to invite you here to join my FB page, but it looks like FB is on the blink again. I will try to sort it out tomorrow so hopefully the page will be up and running soon.

Looking forward to meeting you.

Kasia

[Edited at 2011-11-17 14:27 GMT]


 

Hokyun You  Identity Verified
Canada
Local time: 01:43
Member
English to Korean
+ ...
I agree. Nov 17, 2011

I agree with you on the fact that social media are excellent tools for advertising and marketing your business. I find them quite effective if you constantly build up your network. They should never be neglected.

 

xxxK S
United Kingdom
Local time: 06:43
TOPIC STARTER
Keeping up with the rest Nov 17, 2011

Hokyun,


Thank you so much for such a positive response. Social media are growing giants and they have forever changed the way the world does business! An online presence is now essential or you get left behind. I only wish FB didn't change its features at such a rapid speed. It's really hard to keep up if you're not a tech head!


 

Anton Konashenok  Identity Verified
Czech Republic
Local time: 07:43
English to Russian
+ ...
It depends Nov 17, 2011

The efficacy of social networks in marketing really depends on who you cater to and what services you offer. For example, if you do highly specialized translations and your principal clients are big corporations, this channel will be of little value, if any.

From my experience (26 years in the translation industry, including 11 years as an independent entrepreneur), the most effective marketing tool is simply keeping your clients highly satisfied, in which case they recommend you to other clients.


 

xxxK S
United Kingdom
Local time: 06:43
TOPIC STARTER
Social media marketing Nov 19, 2011

Thank you for your feedback, Anton.

I agree that keeping the clients happy is a number one priority. And nothing works better than word of mouth advertising. Social media now offer the opportunity to take it even further. Simply by interacting with you on FB, your satisfied clients are able to show they value your work. They also get a chance to see the human side of your business. Only here in Australia, nearly 3/4 of businesses are now allocating 10% of their marketing budget toward social media and they are using them as a customer relationship tool rather than just marketing. I strongly believe social media is the future!

Thanks again for your comments and good luck with your work.


 

xxxK S
United Kingdom
Local time: 06:43
TOPIC STARTER
My Facebook Page Nov 19, 2011

It took me a few hours to wrap my head around it... but yes, I have finally managed to successfully restore my FB Page (yep, that's right, with a capital "P"). If you are interested in discussing language-related issues and/or social media advertising, you are welcome to join me at Slobodzian Language Solutions.

Looking forward to meeting you!


 

Anne Diamantidis  Identity Verified
Germany
Local time: 07:43
Member (2007)
English to French
+ ...
Another Facebook page aimed at social media issues for translators Nov 24, 2011

Hi al,

I'd also like to invite you to join SocialMedia4Translators, a Facebook Page dedicated to discussing and exchanging on social networking and Social Media in the translation industry - you'll find there opinion discussions, getting help, networking with colleagues, interesting and relevant sources, info and tricks shared by colleagues, etc.

Your hostesses on the page are Marta and myself, both trainers and consultants in Internet marketing and online branding for translators.

We're looking forward to welcoming you!icon_wink.gifhttps://www.facebook.com/SocialMedia4Translators

Cheers,
Anne


 


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