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Advertising is a specific marketing domain. It is a copywriting document. We need to have creative writing style. I afraid an hourly rate is not suitable. You charge by lump sum. For interview, a rather straight translation is possible: your hourly rate can be applied e.g. USD 30.00/hr of jop processing [not hr of subtitling.] An Italian agency proposes USD 1.35/minute of source subtitling file: this is badly low for a professional translator.
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