Subtitling Brief advice!
Thread poster: Lauren Barrett

Lauren Barrett
Japan
Local time: 10:46
Japanese to English
Feb 27

Hi everyone,

So I'm doing a subtitling dissertation, but I have no idea what a legitimate brief would be! Our course never required one until now and my lecturer is away on research leave at the moment.

My source text is a Japanese period/action/comedy, Neko Ninja, and so far I have:

CLIENT:
- Amazon Prime - looking to expand their library of Japanese dramas following positive feedback from a string of other Asian drama releases.

TARGET AUDIENCE:
- Accessible to watch at any time of day and the drama is to be aimed at anyone interested in learning about Japanese culture. Also includes those who may not have in-depth knowledge about Japanese culture, but who may be attracted by the ninja aspect of the plot.

TEXT FUNCTION:
- The light-hearted storyline also means that the primary function of the target text is to engage and entertain its viewers, and should therefore aim to retain comedic elements.

FORMAT/SUBTITLE FEATURES:
- Although the predecessor to this series, Samurai Cat (2014), was commercially released on DVD with English subtitles, this series will only be available for streaming online via Amazon Prime in order to achieve a more cost-effective solution to reaching an international audience. Despite this, the subtitles should still aim to follow industry standard guidelines.

Does this sound plausible? Any feedback would be greatly appreciated!!


 


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Subtitling Brief advice!

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