What is the gain with an empty slogan?
Thread poster: Ulf Norlinger

Ulf Norlinger  Identity Verified
Sweden
Local time: 04:35
English to Swedish
+ ...
Jan 20, 2009

I am a bit surprised by the many insignificant slogans many of us have chosen.
For example, like:

"I am fast and accurate"

"I do my best"

"I am the best translator in Canada" (Are you sure?

"I am cheap but good"

... isn't that more like flummery?

Why not instead write:

"I have 15 years' experience of translation"

"Most important for me is to write in an attractive language style"

... and so on....


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Reino Havbrandt
Sweden
Local time: 04:35
Finnish to Swedish
+ ...
Heavy tech manuals into Swedish Jan 20, 2009

Vadda y like it?

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Ulf Norlinger  Identity Verified
Sweden
Local time: 04:35
English to Swedish
+ ...
TOPIC STARTER
Perfect, Reino! Jan 20, 2009

Huh, it gives me the creeps at the mere thought of it...

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Mats Wiman  Identity Verified
Sweden
Local time: 04:35
Member (2000)
German to Swedish
+ ...

Moderator of this forum
Skryt inte! Jan 20, 2009

Hej Ulf!

Håller helt med dig. Jag tar upp det som en viktig punkt i mitt föredrag "Raising rates" (senast hållet i Kharkov i oktober: http://www.proz.com/conference/68?page=schedule&mode=details&session_id=2141
Föredraget är där nedlatddningsdbart (PowerPoint-presentation).
Däri nämnda exempel: "Better than the original", "Super quality", "Always on time" och liknande dumheter.

Den som yttrar sådant får ofta inte ens en chans att försöka bevisa att påståendet är sant då läsaren knappast blir imponerad nog att göra ett försök med skrytmånsen.

Mats


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Williamson  Identity Verified
United Kingdom
Local time: 03:35
Flemish to English
+ ...
An empty slogan Jan 20, 2009

What about : When it absolutly, positively has to be there on time or The Word on Time or Whatever it takes?

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Mario Marcolin  Identity Verified
Sweden
Local time: 04:35
Member (2003)
English to Swedish
+ ...
Hire a professional! Jan 21, 2009

Bra slogans/motton skrivs av proffs, då blir det bättre.

Vorsprung Durch...

eller hur?


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hakim_sm
Sweden
Local time: 04:35
Swedish to Arabic
+ ...
Hej Feb 12, 2009

Det som förvånar är att det används ibland skojiga slogan. Men för mig jag tolkar och inte översätter det behövs ej sådan slogan.

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Anders Warnqvist  Identity Verified
Sweden
Local time: 04:35
English to Swedish
+ ...
Volkswagen är fyndiga Apr 27, 2009

Mario Marcolin wrote:

Bra slogans/motton skrivs av proffs, då blir det bättre.

Vorsprung Durch...

eller hur?


den nya från VW kan man ju ändra till - "der Übersetzer"


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