Lack of interpreters linked to Kimberley deaths (Australia)

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xxxmediamatrix
Local time: 00:33
Spanish to English
+ ...
Press headlines Mar 26, 2011

I know press headlines are meant to attract attention, but it's always helpful if they bear a positively significant relationship to the text that follows.

In this case, "Lack of interpreters linked to Kimberley deaths" is very straightforward - it tells me, absolutely unequivocably, that 'deaths in Kimberly' have been identified as a cause of the 'lack of interpreters'.

It might be argued that the headline has achieved its objective: it encouraged me to read the story to find out how many interpreters in Kimberley have suddenly died, leaving the indigenous population utterly un-understood. And, of course (and much to my relief), on reading the full story I discovered the headline is back to front.

So, the real story here is: leave sophisticated English-language headline-writing to the natives (or to editors at The Daily Telegraph or the BBC News website).

MediaMatrix


 


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Lack of interpreters linked to Kimberley deaths (Australia)

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