One of Britain’s top retailers accused of making mockery of Welsh language at self-service tills

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Frances Leggett  Identity Verified
United Kingdom
Local time: 18:08
Italian to English
+ ...
This is true for a lot of retailers all over the world... Sep 15, 2011

They need to provide a translation, even something as common as a restaurant menu, but they either do not realise, or they do not care, that the translations they are obtaining through machine translators are not accurate and often the reader can't understand them at all.
What English speaker will know what "mushrooms in humid" are at a restaurant?
And with so much tourism about, it would be so so simple to ask a quick favour of a native English speaker for example, or a native Welsh speaker in this case, just to proofread the menu/self-service tills/advertising posters/even airport signs before thousands of euros are spent on making them and installing them.
I just don't understand why they don't ask!!!

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Tomás Cano Binder, BA, CT  Identity Verified
Local time: 19:08
Member (2005)
English to Spanish
+ ...
So they.... Sep 15, 2011

To me, it looks like they hired one of those "world-class translation agency with 2,000 top-notch freelance translators". They should have hired a small Welsh firm who would have made this a success, but big companies just don't know how to deal with small, specialised offices, being the opposite also true.

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Lancashireman  Identity Verified
United Kingdom
Local time: 18:08
German to English
"people who think so little about the Welsh language" Sep 25, 2011

Perhaps they thought it unlikely that any monolingual Welsh speakers would be visiting their store. I suspect they were right.

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One of Britain’s top retailers accused of making mockery of Welsh language at self-service tills

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