The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

English Marketing / Market Research Translation Glossary

English term English translation
key takeaway key conclusion (for UK); key outcome
target AIP opportunity the possible Annual incentive plan goal is «x%» of your effective salary
Entered by: airmailrpl
"affiliate marketing' practice of one company allowing another to advertise on their premises
Entered by: Sheila Wilson
(un)power lack of power/powerlessness
Entered by: Daniela Slankamenac
a “prototypical brand panic move” a typical thing for a brand that is frightened that it is losing its appeal
A new way to xxxx Mexico Depending upon how much turbulence the flight encounters and how tight the seats are and how short..
Entered by: airmailrpl
a source of pride \"to\" or \"for\"? a source of pride FOR sy.
Aftermarket solutions Planning, marketing, production, purchasing, sales and distribution decisions
always near a gas station found in a convenience store
Entered by: airmailrpl
bake sales sales of baked products
Entered by: Nasima Sarwar
balance lack of bias
bespoke that only fits one situation
Entered by: Mark Nathan
bland brand products which are unexciting, very similar to one another, have nothing to make them stand out from the crowd etc...
bore seal inner seal
bricks and mortar substance, British English idiom for essentials, "flesh an bone"
bring something to life give it meaning
Entered by: Michael Powers (PhD)
Build scenario
bullet with your company's name on it an innovation that will be fatal to your company
Entered by: Cristina Bolohan
Charges charges
Coach and coachee? trainee/learner/student
Entered by: Yvonne Gallagher
code brick brick showing access code/password
collateral accompanying document(s), paperwork, document(s) [related to advertising and/or technical presentation of a product]
commercial prospecting ends commercial targeting objectives
construct "Anything constructed, especially by the mind ; hence spec., a concept specially devised to be part of a theory." --O.E.D.
copy cleared text approved for release
create trial for persuade customers to try
DAE / ZSM Dealer Account Executive / Zone Sales Manager
Diffusion vs spreading of sports Neither
Entered by: Lara Barnett
disability access disability access consultancy
document systems document processing systems
does not guarantee ... his or her business does not guarantee... turning him/her into a client
drop per accepted call
Entered by: Nasima Sarwar
edblast(s) editorial blast
Entered by: Sheila Wilson
edgier feel hip, funky, daring
Entered by: Ramona Ali
email marketing action with multiple subsequent phases multiphase email marketing effort
Entered by: airmailrpl
flagship programmes eye-catching, impressive, outstanding programmes
focused specialized
formulaic following a set formula
Entered by: Ramona Ali
formulas or formulae? formulas or formulae
Front-store aspect storefront/shopfront/ front facade
Entered by: Yvonne Gallagher
Next »

Your current localization setting


Select a language

Term search
  • All of
  • Term search
  • Jobs
  • Forums
  • Multiple search