Success Series

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The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

English to Serbian Advertising / Public Relations Translation Glossary

English term Serbian translation
buying review procena učinka oglašavanja
Account Executive rukovodilac klijentima
actuals stvarni troškovi
ad exchanges platforme za kupovinu i prodaju oglasnog prostora na internetu
Ad Serving system sistem za prikazivanje oglasa (na veb-sajtovima)
agency of record ovlašćena agencija
an EU funded project managed by... projekat finansiran od strane EU kojim rukovodi...
Entered by: Daniela Slankamenac
appreciateologist стручњак за апрецијацију (запослених)
Attack dogs napadački psi
audience auditorijum
banner ad reklama
behavioral targeting bihevioralno oglašavanje
Buying brief potpuni zadatak/brief za agencije ili detaljan opis zadatka agenciji u vezi s zakupom medija
Buying Club potrošački klub
catch phrase krilatica
Entered by: Miomira Brankovic
category rights prava na kategoriju
commercial artist komercijalni umetnik
commodity media sredstva masovnog oglašavanja
communicate performance obrazložiti/izneti performanse proizvoda
Entered by: Aleksandar Skobic
consumer insights potrošački trendovi
cooling off period period hlađenja
Cost Per Acquisition cena po akciji (CPA)
Cost per Insertion cena po prikazu (umetnutog oglasa)
cost per reach metrics pokazatelji cene po dosegu
Cost per Thousand Cena po hiljadu prikaza (CPM / CPT)
cost settlement konačni obračun troškova
cross access unakrsni pristup
cyclic documents ciklični documenti / periodični dokumenti
Day of week laydown programska šema za dan u nedelji
Daypart mix mešavina dnevnog programskog rasporeda
delta delta
digital display digitalni displej
Document Workflow Schedule распоред/план управљања документима
Examiner Credentials Licenca / autorizacija revizora
external employee spoljni saradnik
Facial coding module modul kodiranja (izraza) lica
Flight period (aktivnog) reklamiranja
flow pack spakovano u foliji
Entered by: Aleksandar Skobic
Group Buying companies Kompanije za grupnu kupovinu
hard cash saving usteda gotovog novca
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