gunfactor

English translation: customer willingness to award the order

15:13 Apr 15, 2007
Dutch to English translations [PRO]
Bus/Financial - Business/Commerce (general) / job description jargon
Dutch term or phrase: gunfactor
As in: "Ziet kansen en is alert, verlegt grenzen, heeft hoge gunfactor en denkt in win-win situaties."

I've never come across this expression before and can't find it in any dictionary. Any ideas?
Suzan Hamer
Netherlands
Local time: 12:10
English translation:customer willingness to award the order
Explanation:
You may have to play around with this phrase to suit your text, but I believe this is what it boils down to.

www.saleslinks.nl/vko-crm/index.php?id=34&bericht=187

Verkopen is zorgen dat klant je de opdracht `gunt`
29-11-2006 | 12:18 Een klant koopt niet zomaar een product na een leuk verkooppraatje. Hij moet genegen zijn om je product te kopen, oftewel in verkooptermen: de klant `gunt` je de koop. Dat gunnen gaat niet zomaar en psychologie speelt er een grote rol bij. Accountmanager Sharief Niamut meent dat verkopen pure psychologie is en dat zijn gunfactor vooral zit in het feit dat hij zichzelf is en daardoor vertrouwen wekt.

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Note added at 3 hrs (2007-04-15 18:20:38 GMT)
--------------------------------------------------

Actually, found many more hits, it is a standard phrase in Dutch marketing speak.

CRM Industrie, Handel en Bouw - Artikelen over relatiebeheer voor .... Al hebt u nog zulke goede mensen in de buitendienst, ze zorgen voor meer omzet ... met uw klant is een belangrijke reden waarom hij de opdracht aan u gunt! ...
www.crm-marketing-centre.nl/index.asp?RubriekId=3010
http://www.crm-marketing-centre.nl/index.asp?RubriekId=3010
De Koopkracht van uw Klant De Koopkracht van uw Klant De ...
verkopen. verkopen. verkopen. verkopen ? Koopprocessen gaan over het gunnen en winnen van de order. Een klant gunt u de order als hij zeker is van de ...

www.winbusiness.nl/a40cd_c/Koopkracht.pdf

http://www.winbusiness.nl/a40cd_c/Koopkracht.pdf
Verkoper
Verkoper: Ik ga niet proberen u iets te verkopen. Klant: Waarom niet? ... als je wilt dat de klant de opdracht aan jou gunt en niet aan een verkoper met een ...

www.carrieretijger.nl/beroep/economie-management/commerciee...


--------------------------------------------------
Note added at 14 hrs (2007-04-16 05:27:49 GMT)
--------------------------------------------------

I definitely think you are getting closer, Suzanne, and I am glad to be able to help somewhat, but "customer goodwill" consist of positive attitudes and feelings. There are many Google hits as to what this consists of and may not imply making the sale.

Customer Goodwill Case StudyPromotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople. This study, completed by Baylor ...
www.web-magnets.com/casestudy-goodwill.html - 18k - Cached - Similar pages - Note this

DreamWorks library is sold by Paramount - Business ...Italy's government awarded the sale of bankrupt low-cost carrier Volare Group to state-controlled Alitalia, the country's largest airline, after a failed ...
www.iht.com/articles/2006/03/17/business/ibrief.php

Healthy Forest : An Initiative for Wildfire Prevention and ...After considering the stay requests, BLM awarded the sale to Superior Lumber Company in 2001. The contract called for the work to be performed over a ...
www.whitehouse.gov/infocus/healthyforests/sect6.html - 28k - Cached - Similar pages - Note this

But I also don't feel that good about being awarded the sale, although it is used to be sure, but really for big sales involving contracts.

Perhaps 'customer inclination to buy':
60 Ways to Increase Your Mail Order Catalog Salesfuture reference, such information also increases customer confidence in your company which correspondingly increases the customer's inclination to buy from ...
ezinearticles.com/?60-Ways-to-Increase-Your-Mail-Order-Catalog-Sales&id=3389 - 45k - Cached - Similar pages - Note this

[PDF] 2007 World Insurance ReportFile Format: PDF/Adobe Acrobat - View as HTML
turn customer’s inclination to buy multiple products into an actual. purchase. For insurers to succeed in cross-selling, they must understand how to ...
www.efma.com/wir07/pdf/WIR_Roadshow_London.pdf

The psychology of closingWhen you have made your customer inclined to buy and then have supported his inclination to buy by logical arguments that enable him to see that he needs ...
www.bizcommunity.com/Article/196/20/2989.html


--------------------------------------------------
Note added at 1 day46 mins (2007-04-16 16:00:14 GMT) Post-grading
--------------------------------------------------

Thanks for the points, but I just thought it was an interesting question to help solve. Did you see my note about 'customer’s inclination to buy'? Anyway, I think your solution covers it. I feel bad about Alexander, but I now don't feel good about making an entry into the glossary as I am not sure what to put.
Selected response from:

Marijke Mayer
Netherlands
Local time: 12:10
Grading comment
What a weird situation. It came to me eventually that probably what fits best in this context is "enthusiasm" or "zeal", so I decided to use "enthusiastic." The funny thing is this is quite close to the answer given by Alexander Schleber, so I would like to award him points also, but the reality is that it was your links and comments that got me thinking in the direction that brought me to a satisfying (to me at least) result. So--even though your answer is "wrong," your comments were most helpful.
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +1customer willingness to award the order
Marijke Mayer
3is willing to share success
Kate Hudson (X)
3drive / motivation
Alexander Schleber (X)
Summary of reference entries provided
refs
Michael Beijer

Discussion entries: 6





  

Answers


43 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
is willing to share success


Explanation:
I think this might actually fit the bill here. Certainly as I don't think you will find a one-to-one translation will work.


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Note added at 44 mins (2007-04-15 15:57:55 GMT)
--------------------------------------------------

you could put in terms of 'willing to share success, ideas, concepts..'

Kate Hudson (X)
Netherlands
Local time: 12:10
Native speaker of: English
PRO pts in category: 73

Peer comments on this answer (and responses from the answerer)
neutral  Antoinette Verburg: M.i. is het andersom: het gaat er niet om dat deze persoon anderen veel (succes, etc.) gunt, maar dat anderen deze persoon veel (opdrachten) gunnen. Zie bijv. hier: http://www.presentpresents.com/inhoud/Schatkamer-de_offertef...
28 mins
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
customer willingness to award the order


Explanation:
You may have to play around with this phrase to suit your text, but I believe this is what it boils down to.

www.saleslinks.nl/vko-crm/index.php?id=34&bericht=187

Verkopen is zorgen dat klant je de opdracht `gunt`
29-11-2006 | 12:18 Een klant koopt niet zomaar een product na een leuk verkooppraatje. Hij moet genegen zijn om je product te kopen, oftewel in verkooptermen: de klant `gunt` je de koop. Dat gunnen gaat niet zomaar en psychologie speelt er een grote rol bij. Accountmanager Sharief Niamut meent dat verkopen pure psychologie is en dat zijn gunfactor vooral zit in het feit dat hij zichzelf is en daardoor vertrouwen wekt.

--------------------------------------------------
Note added at 3 hrs (2007-04-15 18:20:38 GMT)
--------------------------------------------------

Actually, found many more hits, it is a standard phrase in Dutch marketing speak.

CRM Industrie, Handel en Bouw - Artikelen over relatiebeheer voor .... Al hebt u nog zulke goede mensen in de buitendienst, ze zorgen voor meer omzet ... met uw klant is een belangrijke reden waarom hij de opdracht aan u gunt! ...
www.crm-marketing-centre.nl/index.asp?RubriekId=3010
http://www.crm-marketing-centre.nl/index.asp?RubriekId=3010
De Koopkracht van uw Klant De Koopkracht van uw Klant De ...
verkopen. verkopen. verkopen. verkopen ? Koopprocessen gaan over het gunnen en winnen van de order. Een klant gunt u de order als hij zeker is van de ...

www.winbusiness.nl/a40cd_c/Koopkracht.pdf

http://www.winbusiness.nl/a40cd_c/Koopkracht.pdf
Verkoper
Verkoper: Ik ga niet proberen u iets te verkopen. Klant: Waarom niet? ... als je wilt dat de klant de opdracht aan jou gunt en niet aan een verkoper met een ...

www.carrieretijger.nl/beroep/economie-management/commerciee...


--------------------------------------------------
Note added at 14 hrs (2007-04-16 05:27:49 GMT)
--------------------------------------------------

I definitely think you are getting closer, Suzanne, and I am glad to be able to help somewhat, but "customer goodwill" consist of positive attitudes and feelings. There are many Google hits as to what this consists of and may not imply making the sale.

Customer Goodwill Case StudyPromotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople. This study, completed by Baylor ...
www.web-magnets.com/casestudy-goodwill.html - 18k - Cached - Similar pages - Note this

DreamWorks library is sold by Paramount - Business ...Italy's government awarded the sale of bankrupt low-cost carrier Volare Group to state-controlled Alitalia, the country's largest airline, after a failed ...
www.iht.com/articles/2006/03/17/business/ibrief.php

Healthy Forest : An Initiative for Wildfire Prevention and ...After considering the stay requests, BLM awarded the sale to Superior Lumber Company in 2001. The contract called for the work to be performed over a ...
www.whitehouse.gov/infocus/healthyforests/sect6.html - 28k - Cached - Similar pages - Note this

But I also don't feel that good about being awarded the sale, although it is used to be sure, but really for big sales involving contracts.

Perhaps 'customer inclination to buy':
60 Ways to Increase Your Mail Order Catalog Salesfuture reference, such information also increases customer confidence in your company which correspondingly increases the customer's inclination to buy from ...
ezinearticles.com/?60-Ways-to-Increase-Your-Mail-Order-Catalog-Sales&id=3389 - 45k - Cached - Similar pages - Note this

[PDF] 2007 World Insurance ReportFile Format: PDF/Adobe Acrobat - View as HTML
turn customer’s inclination to buy multiple products into an actual. purchase. For insurers to succeed in cross-selling, they must understand how to ...
www.efma.com/wir07/pdf/WIR_Roadshow_London.pdf

The psychology of closingWhen you have made your customer inclined to buy and then have supported his inclination to buy by logical arguments that enable him to see that he needs ...
www.bizcommunity.com/Article/196/20/2989.html


--------------------------------------------------
Note added at 1 day46 mins (2007-04-16 16:00:14 GMT) Post-grading
--------------------------------------------------

Thanks for the points, but I just thought it was an interesting question to help solve. Did you see my note about 'customer’s inclination to buy'? Anyway, I think your solution covers it. I feel bad about Alexander, but I now don't feel good about making an entry into the glossary as I am not sure what to put.

Marijke Mayer
Netherlands
Local time: 12:10
Native speaker of: Dutch
PRO pts in category: 18
Grading comment
What a weird situation. It came to me eventually that probably what fits best in this context is "enthusiasm" or "zeal", so I decided to use "enthusiastic." The funny thing is this is quite close to the answer given by Alexander Schleber, so I would like to award him points also, but the reality is that it was your links and comments that got me thinking in the direction that brought me to a satisfying (to me at least) result. So--even though your answer is "wrong," your comments were most helpful.
Notes to answerer
Asker: Thanks, Marijke. Your answer has helped me a lot. Still don't know exactly my final phrase, but feel like I'm getting closer to it.

Asker: Goodwill. I think THAT's finally the concept I was trying to get, "customer goodwill".

Asker: Thanks again, Marijke. I'm not entirely happy with "goodwill" either. I think I'm going to set this all to simmer on the back burner while I finish the assignment and then see what, if anything, bubbles up.

Asker: I'll admit it doesn't seem to have much to do with the dictionary definition of "gunnen, " but in this context at least, I would write: "Enthusiasm, zeal, willingness, readiness, eagerness." Future glossary users will have to see if it would be the same in their context.


Peer comments on this answer (and responses from the answerer)
agree  Dennis Seine
5 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
drive / motivation


Explanation:
The only thing that comes to mind is the American expression " jumps at the gun" => i.e. get out of the starting blocks quickly to get a head start in the race.

Summer the is trying to use a chique word; I would change the sentence around in either use drive, motivation or self-motivation as a workaround.

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Note added at 1 day1 hr (2007-04-16 16:38:37 GMT) Post-grading
--------------------------------------------------

No problem with points - I have more than enough!
Just as long as the gloos is right!

Alexander Schleber (X)
Belgium
Local time: 12:10
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 58
Notes to answerer
Asker: Alexander, see my note to Marijke. If I could I would award you points because your answer is actually closest to what I needed in this situation. However, it was Marijke's answer that got me to where I wanted to be.

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Reference comments


4248 days
Reference: refs

Reference information:
JurLex:

gunfactor =
customer credibility

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Note added at 4248 days (2018-12-02 14:19:56 GMT) Post-grading
--------------------------------------------------

Mensen met gunfactor:
- weten welke klanten bij hen passen
- zijn vriendelijk tegen iedereen, zonder vooropgezet plan
- gaan uit van klantbelang, maar vergeten zichzelf nooit
- realiseren zich dat succes een gevolg is en niet een doel
- willen hun kennis en kwaliteiten delen
- veranderen hun houding niet, ongeacht of ze een klant 'scoren' of nie

(found online somewhere)

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Note added at 4248 days (2018-12-02 14:22:14 GMT) Post-grading
--------------------------------------------------

‘En allemaal krijgen ze te maken met de gunfactor, de allesbeslissende factor die bepaalt of je verkoopinspanning succesvol is of niet.

[…]

Hoe herken je voor een commerciële positie kandidaten met een hoge gunfactor? En hoe kun je jouw gunfactor of de gunfactor van de mensen in je team verhogen?’

‘Verhoog je Gunfactor - In 7 stappen naar zakelijk succes’, by Michiel Cobben

Michael Beijer
United Kingdom
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 80
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