argu

English translation: marketing copy / product features / features and benefits

08:15 Jan 9, 2008

French to English translations [PRO]
Bus/Financial - Advertising / Public Relations / advertising campaign

French term or phrase: argu

In a document about advertising a coffee machine. Context describes a series of well-known brands of hot drinks, and then gives an instruction for a visual: "[Illustration visuel de l’argu avec toutes les boissons]". I realise what it means, but is there an equivalent in English advertising jargon, please?

Nicky Over KudoZ activity Questions: 375 (1 open) (32 closed without grading) Answers: 58 United Kingdom
Local time: 14:50

English translation:marketing copy / product features / features and benefits

Explanation:
This is more natural-sounding marketing talk. Take your pick!

Selected response from:

Ian Davies
Australia
Local time: 23:50

Grading comment

Thanks very much for your help.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +9

argumentaire = salesargument or canned presentation

Drmanu49

marketing copy / product features / features and benefits

Ian Davies

sales presentation

telefpro

Discussion entries: 1

Answers

1 hr confidence:

marketing copy / product features / features and benefits

Explanation:
This is more natural-sounding marketing talk. Take your pick!

Ian Davies
Australia
Local time: 23:50
Specializes in field
Native speaker of:

English
PRO pts in category: 32

Grading comment

Thanks very much for your help.

2 hrs confidence:

sales presentation

Explanation:
I would put it this way.

Illustrated sales presentation

telefpro
Local time: 19:20
Native speaker of:

Portuguese,

English

2 mins confidence:

peer agreement (net): +9

argumentaire = salesargument or canned presentation

Explanation:
GDT

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Note added at 6 mins (2008-01-09 08:21:52 GMT)
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sorry for the missing space "sales argument"

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Note added at 3 hrs (2008-01-09 11:43:00 GMT)
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or sales pitch as suggested by Michael and other peers.

Drmanu49
France
Local time: 15:50
Native speaker of:

English,

French
PRO pts in category: 4

Notes to answerer

Asker: Yes, of course, but the version you choose has to fit with the tone of the whole passage.

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argu

English translation: marketing copy / product features / features and benefits

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argu

English translation: marketing copy / product features / features and benefits

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