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Arbitrage

English translation: choices

12:07 Apr 11, 2008
French to English translations [PRO]
Bus/Financial - Advertising / Public Relations
French term or phrase: Arbitrage
Not sure what "arbitrage" means in this context:

Le media courrier enfin mesuré


Début XXX 200X, le Pôle investissements publicitaires de YYY innove en lançant pour la première fois en France, en partenariat avec AA et BB, une
veille complète du courrier adressé et de la publicité non adressée.
Fort de sa longue expérience de mesure de l’activité publicitaire de nombreux médias
(presse, télévision, radio, publicité extérieure, internet, cinéma, médias tactiques, téléphonie
mobile, e mailing de recrutement), XXXX élargit donc en 2007 son champ
d’investigation par une veille permanente et sur l’ensemble des secteurs du média courrier.


À qui s’adresse cette nouvelle offre ?
A tous les annonceurs utilisateurs ou non du média courrier mais qui souhaitent suivre
les actions de leurs concurrents, aux agences de marketing services pour peaufiner les
stratégies qu’elles proposent à leurs clients, aux agences media et enfin aux régies des autres médias afin de mieux connaître et comprendre les ****arbitrages**** des annonceurs.
Ysabel812
English translation:choices
Explanation:
an "arbitrage" is where you weigh different options in the balance
Selected response from:

CMJ_Trans (X)
Local time: 07:46
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4choices
CMJ_Trans (X)
4 +2in this case, "final decision"
Drmanu49
5arbitrary choices
Speakering (X)
4judgement / decision
Simon Khoury
3Decisions reached through compromise by advertisers
MatthewLaSon


  

Answers


15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
choices


Explanation:
an "arbitrage" is where you weigh different options in the balance

CMJ_Trans (X)
Local time: 07:46
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 89
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  BusterK
6 mins
agree  John ANTHONY
8 mins
agree  Assimina Vavoula
2 hrs
agree  Aude Sylvain:
8 hrs
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2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
in this case, "final decision"


Explanation:
IMO.

--------------------------------------------------
Note added at 1 hr (2008-04-11 14:05:37 GMT)
--------------------------------------------------

for the final choice.

Drmanu49
France
Local time: 07:46
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Ccilb77: or just "decisions"
1 hr
  -> Thank you.
agree  Expialidocio (X)
2 hrs
  -> Thank you.
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6 hrs   confidence: Answerer confidence 5/5
arbitrary choices


Explanation:
it refers to a selection based on personal preference

Speakering (X)
Specializes in field
Native speaker of: Native in MacedonianMacedonian, Native in Serbo-CroatSerbo-Croat
PRO pts in category: 5

Peer comments on this answer (and responses from the answerer)
neutral  Aude Sylvain: Id. as CherryPie's comment on Matthew's reply, I think your proposal would mean "purely subjective ", which is not the case here IMO (refer rather to cases where final decisions are made in accordance with objective or at least measurable criteria. / ???
2 hrs
  -> bla bla bla how does this matter? not interested in elaborate discussion
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10 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Arbitrages
Decisions reached through compromise by advertisers


Explanation:
Hello,

I think that is what is being said here, imvho.

I hope this helps.

MatthewLaSon
Local time: 01:46
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
Login to enter a peer comment (or grade)

6 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
judgement / decision


Explanation:
"Arbitrages" in this context means decision / judgment

Simon Khoury
Lebanon
Local time: 08:46
Native speaker of: Native in ArabicArabic
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