arbitrages média

13:24 Sep 30, 2008
This question was closed without grading. Reason: No acceptable answer

French to English translations [PRO]
Social Sciences - Advertising / Public Relations
French term or phrase: arbitrages média
From a PPT presentation on email advertising and its investment weight:

L’e mailing de prospection:
Un média qui a déjà su trouver sa place
Un réel potentiel de développement:
Par l’élargissement des annonceurs utilisateurs
Par un gain de part de marché au sein des *arbitrages médias*
Un univers plus proche du web que du courrier papier

Thanks for any insight here!
Ysabel812


Summary of answers provided
4 +1in markets ruled by medias
Drmanu49
3expert opinion of the media
mohanv
3by media type /advertising media market share
John Peterson


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
in markets ruled by medias


Explanation:
IMO

Drmanu49
France
Local time: 08:17
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Enrique Huber (X)
10 mins
  -> Thank you Enrique.
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
expert opinion of the media


Explanation:
a guess

mohanv
India
Local time: 12:47
Native speaker of: Native in TamilTamil
PRO pts in category: 4
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
by media type /advertising media market share


Explanation:
I think it just means the various divisions/classifications for advertising media. So maybe something like:

*Increased advertising media market share
Or:
*Increased share of advertising by media type

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Note added at 6 hrs (2008-09-30 19:45:18 GMT)
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"Arbitrages" could reflect a tendency for adverisers to set their advertising budgets and the proportions therein devoted to specific types of media. So the increased (ex post) "market share" may reflect advertisers' prior decisions to devote a greater share of their budgets to e-mail advertising.

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Note added at 6 hrs (2008-09-30 19:45:56 GMT)
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advertisers

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Note added at 6 hrs (2008-09-30 19:53:30 GMT)
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"An increased share of advertising budgets" if the comments above are appropriate.

John Peterson
Local time: 07:17
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
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