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Cost-per-Acquisition (CPA) bidding

French translation: enchère de coût par acquisition (CPA)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Cost-per-Acquisition (CPA) bidding
French translation:enchère de coût par acquisition (CPA)
Entered by: Stéphanie Soudais

09:19 May 5, 2010
English to French translations [PRO]
Bus/Financial - Internet, e-Commerce / web content
English term or phrase: Cost-per-Acquisition (CPA) bidding
Cost-per-Acquisition (CPA) bidding helps advertisers to automatically manage bids according to their CPA goals. For each ad group, advertisers set the maximum CPA bid they are willing to pay for a conversion. The CPA bidding feature of XX then calculates the optimal CPC (Cost-per-Click) for each ad auction, helping advertisers to maximize their advertising costs according to their goals.
ti_beck
France
Local time: 15:43
enchère de coût par acquisition (CPA)
Explanation:
Cost-per-acquisition (CPA) bids
Qu'est-ce qu'une enchère de coût par acquisition (CPA) maximum

Une enchère de coût par acquisition (CPA) maximum correspond au montant le plus élevé que vous êtes prêt à payer par conversion (un achat ou une inscription, par exemple).
http://adwords.google.com/support/aw/bin/answer.py?hl=fr&ans...
Selected response from:

Stéphanie Soudais
France
Local time: 15:43
Grading comment
merci :)
4 KudoZ points were awarded for this answer



Summary of answers provided
3enchères CPA (Coût Par action)
Alain Mouchel
3enchère de coût par acquisition (CPA)
Stéphanie Soudais
3offre de coût par acquisition
said Lemonnier


  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
cost-per-acquisition (cpa) bidding
enchères CPA (Coût Par action)


Explanation:
Coût Par action. Modèle de rémunération des agences et régies publicitaires dans lequel l’annonceur paye pour une action réelle effectuée sur son site (inscription d’un utilisateur, visualisation d’une vidéo…)


    Reference: http://adnxtc.wordpress.com/2009/12/04/lexique-sur-le-webmar...
Alain Mouchel
Local time: 15:43
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 8
Login to enter a peer comment (or grade)

6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
cost-per-acquisition (cpa) bidding
enchère de coût par acquisition (CPA)


Explanation:
Cost-per-acquisition (CPA) bids
Qu'est-ce qu'une enchère de coût par acquisition (CPA) maximum

Une enchère de coût par acquisition (CPA) maximum correspond au montant le plus élevé que vous êtes prêt à payer par conversion (un achat ou une inscription, par exemple).
http://adwords.google.com/support/aw/bin/answer.py?hl=fr&ans...

Stéphanie Soudais
France
Local time: 15:43
Works in field
Native speaker of: French
PRO pts in category: 52
Grading comment
merci :)
Login to enter a peer comment (or grade)

8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
cost-per-acquisition (cpa) bidding
offre de coût par acquisition


Explanation:
Une suggestion


    Reference: http://www.dicodunet.com/definitions/e-marketing/cpa.htm
said Lemonnier
Local time: 15:43
Native speaker of: Native in FrenchFrench
Login to enter a peer comment (or grade)



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